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Study: The biggest winners and losers when it comes to ticket sales in the Premier League

Spurs are missing out on an average of £16,762,446 per season from empty seats
Spurs are missing out on an average of £16,762,446 per season from empty seats

We all know the average ticket price for a game of football is ridiculous. Many fans just don’t go to the games these days as it can easily be an £80 day just to see your favourite football team. 

But are these ticket price rises over the years affecting the clubs? You’ll still see sellout games in the Premier League but not every team is raking in 50,000+ spectators on a £40 ticket every game, so what’s happening with the empty seats? Well, they’re staying empty, and it’s costing clubs thousands each season. 

We’ve recently looked at the figures for these empty seats and have found that Tottenham Hotspur are missing out on a potential £16,762,446 a season in ticket sales which works out at £441,117 a game. It’s no secret that Spurs is the most expensive club to follow in the Premier League with the crazy ticket prices, this season, on average, a ticket is costing fans £69 a game at the Tottenham Hotspur stadium, and with an average of 6,393 empty seats a game, it’s a serious missed opportunity for the club. 

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Spurs are actually losing almost double the amount of any other club in the Premier League when it comes to empty seats, the closest to them is Chelsea at Stamford Bridge who are missing out on £8,798,140 a season thanks to an average of 3,562 empty seats a game. 

Of course, these stats do not necessarily mean these clubs are losing money in all areas. In fact, Spurs owners can be quite happy that they’re selling so many tickets at their new stadium as they’re bringing in a whopping £53,776,254 from ticket sales, that’s equivalent to one Anthony Martial! Of course, it’s hard to work out the exact revenue for the clubs, but we’ve added together all the ticket options and divided them by the number of options available and when you consider that these match-goers would most likely be spending a bit of money in the ground, it should average out correctly. It’s been reported that Tottenham Hotspur is the most expensive season ticket in the Premier League with some options going as high as £2,223 for the season.

Elsewhere around Europe, we’ve taken a look at some of the top teams to see how they’re doing. Unfortunately in many European countries, COVID-19 restrictions haven’t been fully lifted in football stadiums which has vastly inflated the financial loss figures. We still thought we’d touch on them as it shows the effect COVID is still having on the football world. 

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We have teams like Lazio who are missing out on €1,810,620 per game this season due to the reduced capacity in the Italian league. The club are averaging an astounding 51,732 empty seats per game in the league and with an average ticket price of €35, it’s a shame to see the club missing out on so much funding. It’s a similar situation in the Bundesliga where German giants Bayern Munich are only (I say only like it’s a small amount) making €1,685,835 a game in the league and are losing out on a potential of £1,690,245 a game. We’ve also got to give Bayern Munich huge props for offering €145 season tickets.


stadium capacity spectators average empty seats average ticket price loss of revenue per game loss of revenue per season
Tottenham Hotspur Stadium (Tottenham Hotspur) 62,062 890,698 55,669 6,393 69 441117 16762446
Stamford Bridge (Chelsea) 40,853 596,662 37,291 3,562 65 231530 8798140
St Mary's Stadium (Southampton) 32,384 416,635 29,760 2,624 57 149568 5683584
Turf Moor (Burnley) 21,994 307,387 19,212 2,782 38 105716 4017208
London Stadium (West Ham United) 60,000 933,302 58,331 1,669 58 96802 3678476
Etihad Stadium (Manchester City) 55,017 895,297 52,665 2,352 40 94080 3575040
Selhurst Park (Crystal Palace) 26,047 385,936 24,121 1,926 42 80892 3073896
Old Trafford (Manchester United) 74,879 1,023,601 73,114 1,765 41 72365 2749870
Brentford Community Stadium (Brentford) 18,250 236,215 16,873 1,377 45 61965 2354670
Elland Road (Leeds United) 37,890 544,182 36,279 1,611 38 61218 2326284
Anfield (Liverpool) 54,074 795,341 53,023 1,051 47 49397 1877086
Molineux Stadium (Wolverhampton Wanderers) 32,050 459,310 30,621 1,429 34 48586 1846268
Emirates Stadium (Arsenal) 60,704 1,016,097 59,770 934 48 44832 1703616
St James' Park (Newcastle United) 52,338 873,696 51,394 944 40 37760 1434880
Goodison Park (Everton) 39,571 583,082 38,872 699 45 31455 1195290
Vicarage Road (Watford) 21,577 329,721 20,608 969 30 29070 1104660
AMEX Stadium (Brighton & Hove Albion) 31,800 493,342 30,834 966 30 28980 1101240
Villa Park (Aston Villa) 42,682 544,254 41,866 816 33 26928 1023264
Carrow Road (Norwich City) 27,244 403,102 26,873 371 43 15953 606214
King Power Stadium (Leicester City) 32,273 511,974 31,998 275 42 11550 438900
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