Responsible Gambling at BettingOdds

Keeping betting informed, balanced and under control

Who we are - and how BettingOdds works

BettingOdds is a comparison and insights site.

We help users:

• Compare the latest odds from multiple bookmakers
• Review welcome offers and promotions
• Access analysis, previews and betting information across a wide range of sports

We are not a bookmaker.

We do not:

• Take bets
• Process payments
• Hold customer accounts
• Handle withdrawals or deposits

When you click on an offer or price on BettingOdds, you go directly to the bookmaker’s website. If you sign up or place a bet, we may receive a commission - but this never affects the advice or information we provide. Our role is to offer transparent comparison and trustworthy guidance.

Keeping betting enjoyable, whatever you follow

Betting can be part of how you enjoy sport - whether that’s football on a Saturday, a big racing festival, darts events, golf majors, NFL nights or tennis tournaments.

But it should stay fun, affordable and in balance with the rest of your life.

Here are some principles that apply across all sports:

• Set limits before you start.
• Decide what you’re comfortable losing - not what you hope to win.
• That applies whether you’re building a football acca or firing small stakes across a racecard.
• Avoid chasing losses.

A bad football result, a faller at the last, a double-bogey on the 18th or a missed match point can all tempt you into recovering losses quickly.

This is where problems begin.

Don’t bet just because there’s another event. There is always more sport. Always another fixture, another race, another match.

Being selective helps you stay in control:

• Remember that odds boosts and offers are not guarantees.
• Enhanced prices can be fun, but they’re still bets with real-world risk.
• Treat them as entertainment, not opportunity.

Multi-sport behaviours to watch out for

Because BettingOdds users often switch between sports and operators, certain patterns can be early warning signs:

• Jumping between sports to chase losses (e.g., losing on football, chasing it in the darts or late-night tennis).
• Placing quick in-play bets after emotional moments (VAR goals, last-minute equalisers, darts momentum swings).
• Over-relying on long-shot accumulators to hit a big win.
• Constantly hunting new offers to recoup losses rather than for entertainment.
• Betting on sports you don’t really follow just to have action.

If you recognise several of these, consider pausing, reducing stakes or taking a break.

Questions to ask yourself

Answer honestly - these questions are designed to help you understand your own behaviours:

• Do you regularly bet more than you intended?
• Do you bet to change how you feel, rather than for enjoyment?
• Do you spend a lot of time switching operators or chasing boosted prices?
• Do you get irritated or stressed when you can’t bet?
• Do you hide your betting activity from family or friends?
• Have you ever used money needed for essentials (bills, food, travel) to bet?
• Do you feel pressure to keep betting because “the next one might land”?
• Do you ever try to win back losses quickly or impulsively?

If the answer to several is “yes”, it may be time to reflect on your betting habits.

Tools that can help you stay in control

Every bookmaker we list is licensed by the UK Gambling Commission, which requires operators to offer safer-gambling tools such as:

• Deposit limits
• Loss and staking limits
• Reality checks
• Time-out periods
• Self-exclusion
• Detailed account history

If you use many bookmakers - which is common when comparing odds - it can be harder to monitor your overall spending.

In that case:

• GAMSTOP is a free service that lets you self-exclude from all UK-licensed gambling sites at once.
• Blocking software Tools like Net Nanny or GamBlock can restrict access to gambling websites on certain devices.

Protecting under-18s and vulnerable people

Sports content appeals to all ages - but betting is strictly 18+.

If you share devices:

• Don’t stay logged in to betting accounts.
• Avoid saving payment details.
• Use content filters or parental controls.
• Keep cards and account information private.

Underage gambling can cause significant harm, and we encourage you to take precautions.

Where to get support

If you’re worried about your own gambling - or someone else’s - support is available:

• GamCare = 24/7 helpline, live chat and support services 0808 8020 133 | gamcare.org.uk
• GambleAware = advice, tools and signposting gambleaware.org
• Gamblers Anonymous = local and online peer support meetings gamblersanonymous.org.uk
• NHS Gambling Services = including the National Problem Gambling Clinic

Reaching out is a positive step - not a judgment.

BettingOdds’ commitment to responsible gambling

We are committed to:

• Working only with bookmakers who hold a UKGC licence.
• Keeping our odds comparisons and offer listings accurate.
• Avoiding misleading or irresponsible language.
• Providing clear, prominent 18+ and safer gambling messaging.
• Updating content promptly when operators amend their terms.
• Responding quickly if users or partners raise concerns about a page.
• Promoting gambling as a form of entertainment, not a financial strategy.

If you ever see content on BettingOdds that appears unclear or irresponsible, please let us know.