The Best New Betting Sites in the UK
Choosing a new betting site isn’t always easy. There's lots to consider: the most generous welcome offer or the best ongoing promotions; the established name or the new kid on the block?
Fortunately, our mission here at BettingOdds is to simplify the process. On this page we’ll explain, without bias, what you stand to gain when you sign up and claim a welcome offer, which T&Cs you’ll need to negotiate, the sports and markets available, and how you can fund your betting account. Let’s begin.
Our Recommended Top New Bookmakers - December 2023
- Payout Speed
- Payment Options
- Bet Builder
- Free Bet Club
- Streaming
New Betting Sites vs Established Names
The online gambling market is dynamic. Choosing the right sports betting site often comes down to a matter of timing, finding the ideal welcome offer for you in that specific moment.
As such, it doesn’t necessarily pay to disregard new betting sites in favour of more established top online bookmakers, simply because any sportsbook could offer the perfect reason to sign up at any time.
Our expert reviews, therefore, cover both the best new betting sites in the UK and the major operators already in the space. You’ve probably heard of brands like Grosvenor Sport, 888sport and Unibet — they’re all pillars of the industry, three good examples of what constitutes a comprehensive sports betting experience.
But depending on what you’re looking for, you could be more suited to a less obvious choice.
New betting sites might offer truly outstanding welcome bonuses in order to muscle in on the industry heavyweights, or they may dedicate more resources to ensuring faster withdrawal times, with a modern cashier page to boot. It all comes down to personal choice — our job is not to make the decision for you, but to provide you with the relevant information.
How We Choose the Best New Betting Sites
Strictly speaking, we consider an online betting site to be 'new' if it has launched within the last two years. That said, given the vast range of established bookmakers within the sports betting industry, even sites that are up to five years old may be comparatively new.
When it comes to reviewing new online betting sites, our expert team follows a set of key criteria. We give each site a mark for the different sections of the review, allowing our readers to see where its expertise lies and what its weaknesses are.
- Licensing and Safety – Every review begins in the same place, and that’s with a check to see whether the new betting site holds an official licence from the UK Gambling Commission (UKGC). Without this licence, there’s no guarantee that betting markets are regulated, that customer data is held securely, or that winning payouts are certain. We won’t ever direct you towards an unlicensed new bookmaker, and you should never wager at one.
- Welcome Bonus – The main attraction for the majority of our readers is the site’s welcome bonus. This represents the apex of the bookie’s generosity, so punters should try and make it count. In order to do so, they’ll need to negotiate a list of terms and conditions — before we recommend a new betting site, we peer behind the curtain on its welcome offer so that we can gauge its true value.
- Choice of Markets – How many sports are available to bet on? And what’s the market depth like within each of these betting categories? We’ve seen some bookmakers offer 50,000+ football betting markets alone, which gives you some indication of how vast these can be.
- Payment Methods – Some new UK betting sites target this area as an opportunity to challenge more established names, providing customers with a long menu list on the cashier page. The more variety here the better — we want to see debit cards and e-wallets sitting alongside prepaid cards, pay by mobile services, and possibly even cryptocurrencies.
- Extra Features – The best new betting sites immediately gain our attention with special features that distinguish themselves from the rest of the pack. Bet building facilities, an extensive list of ongoing promotions, and the ability to live stream sporting action are the kinds of qualities we’re looking for in this part of our review.
- Customer Support – Another way in which new betting sites earn our respect is through the delivery of outstanding customer support. The standout sportsbooks here will offer round-the-clock live chat support, as well as a detailed FAQs page, phone and email services, and active social media accounts inviting customers to get in touch with any queries.
Best New Betting Sites for Bonuses
When signing up to a new UK betting site, it's well worth taking advantage of a welcome bonus so you can get a little extra bang for your buck when you make your first bet. The best new online bookmakers also have plenty to offer existing customers to keep them coming back.
Let's check out the most common bonuses for sports bettors and where to find them.
The Best New Bookie for Free Bets
With a free bet, you can have a punt on a particular market at no cost to yourself. If the bet wins, you'll keep the profit but not the stake. Free bets are regularly up for gabs for new and existing customers through welcome offers and one-off deals for big matches.
Our Top Picks
- Virgin Bet
- CopyBet
- Jeffbet
The Best New Bookie for Money Back as Cash
Lots of new sports betting sites offer money back specials, where you'll get your stake refunded if your bet isn't a winner. Often, your stake will be refunded as a free bet, but some bookmakers will return it in cash.
Our Top Picks
- Unibet
- BetGoodwin
- Betzone
The Best New Bookie for Matched Deposits
A matched deposit offer allows punters to claim a helping of bonus credit when they add funds to their account. Let's say you opt in to a 100% bonus and deposit £10 — you'll receive £10 in bonus credit to effectively double your money. A maximum bonus amount will apply to each offer and you'll usually have to fulfil wagering requirements before cashing out any winnings.
Our Top Picks
The Best New Bookie for Casino Bonuses
Lots of new UK bookmakers double up as online casinos, with integrated welcome bonuses where you can earn free bets alongside free spins for online casino games. Returning players can also expect cashback, loyalty points, matched deposits, and lots more.
Our Top Picks
Sports and Markets at New Bookmakers in the UK
Wondering which sports you can bet on at the best new betting sites in the UK? Here’s a small sample of what you can expect to find:
- Football – Enjoyed by billions of people across the world, we can guarantee that there’ll always be football to bet on. Your bookmaker will run markets on all of the biggest competitions in the world, as well as those played in smaller footballing nations. The possibilities are practically endless here.
- Tennis – Tennis’s instant point-by-point action makes it one of the most popular sports in the world for live betting. Turn your bet slip towards the grandeur of one of the sport’s four Grand Slam events, or focus on one of the lesser-known tournaments from the ATP and WTA tours.
- Horse Racing – A popular British pastime since the 1600s, picking a winner at the races is part of our heritage. New online bookmakers will run markets on all the biggest events in the world from Melbourne to Abu Dhabi to the US.
- American Sports – The tide of American sports is well and truly upon us here in the UK, with popularity growing year on year. Markets on American football, basketball, ice hockey, and baseball will represent a large portion of what’s available at your bookie.
- eSports – Your teachers at school no doubt told you that playing video games was a waste of time, but the professional institution that is esports gaming begs to differ. League of Legends, Call of Duty, Fortnite, Counter-Strike, and Rocket League are some of the most popular betting markets in this growing category.
Payment Methods at New UK Betting Sites
There are many different ways in which you can fund your betting account, with new payment methods constantly introduced. Here are the most common:
Best New Betting Site for Debit Cards
Comfortably the most popular payment method at UK bookmakers, and for good reason. Every site accepts them, and deposits made through a debit card will always be eligible for bonus rewards. The one major downside is that withdrawals tend to be slow.
Our Top Pick
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Virgin Bet
Best New Betting Site for PayPal
e-Wallets offer betting site customers a few points of difference to debit cards: faster deposits and withdrawals, without the need to share any banking information with the bookie. PayPal is the most popular option in this payment category, but deposits made with PayPal will often be disqualified from picking up bonuses.
Our Top Pick
Best New Betting Site for Skrill
Skrill is another e-wallet that offers much of the same functionality as PayPal, including quick transactions and payments authorised by linked account information as opposed to bank details. Users may encounter the same bonus eligibility issue here.
Our Top Pick
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32Red
Best New Betting Site for Neteller
A third e-wallet option often on the menu at UK betting sites, again with many of the same pros and cons as PayPal and Skrill.
Our Top Pick
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Unibet
Best New Betting Site for Trustly
A bank transfer service that runs on open banking technology, Trustly connects bettors to betting sites quickly and easily. You won’t need to create an account to use Trustly, but your bank must subscribe to its services in order for you to access it. Look out for bonus eligibility in your bonus’s T&Cs.
Our Top Pick
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Grosvenor
Best New Betting Site for Paysafecard
If you’d like to use a payment method that makes it easier to keep a tight purse, then betting with prepaid cards like Paysafecard are a good option. Only preloaded funds can be spent with Paysafecard. To fund your betting account with this method, you’ll need to buy Paysafecard vouchers and upload the associated PIN at the cashier page. Deposit limits are strict and most sites can’t process withdrawals, so this option won’t suit everyone.
Our Top Pick
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Parimatch
Best New Betting Site for Pay by Mobile
If you’ve got an active mobile phone then that’s all you need at a pay by mobile betting site. Simply key in your number and your network provider will pay for the deposit on your behalf, before charging you at the end of month. Strict deposit limits and no withdrawals are the downsides here.
Our Top Pick
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Jeffbet
The Best New Betting Sites for Mobile
The majority of our online lives can be carried out on a mobile device, and gambling is certainly no different. Every new online betting site that comes to market will be compatible with mobile iOS and Android operating systems, which means you can place bets on the move via your mobile browser.
Enhancing the mobile experience are betting apps, designed and distributed by betting sites to offer greater convenience and functionality for mobile players. I'd recommend downloading these apps for a few reasons:
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The push notifications mean you’ll never miss a bonus or promotion
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Apps can be customised to your preferences
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Having app data stored on your device speeds up loading times
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User feedback constantly drives app upgrades
In contrast, there are a few things to consider before you download:
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You’ll need to be on a compatible mobile device, potentially requiring a system upgrade
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Playing in an app sometimes consumes more battery life than playing in a browser
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Downloading apps takes up memory space on your device
Our Top Picks
- Betgoodwin – Betgoodwin has done what many of the newest betting sites fail to do in delivering a top-quality mobile betting app. As a new customer, I was able to claim 50% back as a free bet after my first pick was a dud. Once I was settled in, I found it easy to navigate the mobile sportsbook and find my favourite betting markets — including hundreds of in-play betting options.
- LivescoreBet – I'm a big fan of LivescoreBet's slick interface, as it translates seamlessly across devices whether you're betting via the app or a mobile browser. Match details like team lineups and stats are clearly displayed and there are lots of opportunities to stream live football and horse racing. I also like the fact the online casino is integrated within the same mobile app, so I can hop over to my favourite roulette and blackjack games in a couple of taps.
- Parimatch– Parimatch's striking black and yellow design instantly drew me in, but there's lots more to this new sports betting site than looks. There's a wide range of sports betting markets with competitive odds and it's a great place to find a casino bonus or two. The app's usability makes putting together a bet builder or acca simple and enjoyable.
Sign Up at the Best New Betting Site
Have we answered your questions about new betting sites? Then take a look at our recommendations for the best new betting sites in the UK, compare welcome offers, and find the perfect bookmaker for you.
Frequently Asked Questions on the Best New Betting Sites
Are new betting sites safe?
We’ll only review licensed betting sites, which means we guarantee that every recommendation of ours is safe to play at. Never place a bet at an unlicensed site.
Can I use a credit card at new betting sites?
No. The UKGC banned the use of credit cards at all of its licensed sites in 2020.
How long does it take to open a New Betting account?
New sports betting sites offer quick and easy registration, requiring just a few important details such as your address, date of birth, and email, so you can create an account in just a few minutes. You'll also need to provide some documentation to prove your age and identity, so you can speed up the process by having these to hand.
What is the best new betting site in 2023?
Having seen so many top quality UK sports betting sites launch in the past few years, it's hard for us to pick just one. The best place to find our favourites is in the rankings list at the top of this page, which currently features the likes of Virgin Bet, LivescoreBet, and Parimatch.
Do new bookmakers offer free bets?
Absolutely, bonus bets are one of the most common rewards available to new and existing customers. Check out our list of the best online betting sites at the top of this page to see which are currently offering free bets.
How often are new bookmakers launched in the UK?
New bookies are being launched in the UK all the time, so there are always new sites for us to review and for you to try out. Some parent companies operate multiple betting brands, meaning they're able to get new sites off the ground quickly and still offer a top quality betting experience.
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