The Best New Betting Sites in the UK

Choosing a new betting site can be tricky, with so much to consider. At BettingOdds, we’re here to make it simple. This page breaks down what you’ll get with welcome offers, the terms to watch out for, the sports and markets available, and how to fund your account. Let’s dive in!

Our Recommended Top New Bookmakers - January 2025

New Betting Sites vs Established Names

It doesn’t necessarily pay to disregard new bookmakers in favour of more established betting sites, as sometimes a new betting site offers the best sign-up offer.

Our expert reviews cover the best new betting sites in the UK and the major operators already in the space. You’ve probably heard of brands like Bet365, 888sport and Unibet, some of the most popular betting sites in the industry.

But depending on your preferences, you could be more suited to a less obvious choice.

New betting sites might offer outstanding welcome bonuses to disrupt the industry heavyweights, or they may dedicate more resources to ensuring faster withdrawal times, with a modern cashier page to boot. It all comes down to personal choice — our job is not to make the decision for you but to provide you with the relevant information.

How We Choose the Best New Betting Sites

Strictly speaking, we consider an online betting site to be 'new' if it has launched within the last two years. That said, given the vast range of established bookmakers within the sports betting industry, even sites that are up to five years old may be comparatively new.

When it comes to reviewing new online betting sites, our expert team follows a set of key criteria. We give each site a mark for the different sections of the review, allowing our readers to see where its expertise lies and what its weaknesses are.

• Licensing and Safety – Every review begins in the same place, and that’s with a check to see whether the new betting site holds an official licence from the UK Gambling Commission (UKGC). Without this licence, there’s no guarantee that betting markets are regulated, that customer data is held securely, or that winning payouts are certain. We won’t ever direct you towards an unlicensed new bookmaker, and you should never wager at one.
• Welcome Bonus – The main attraction for the majority of our readers is the site’s welcome bonus. This represents the apex of the bookie’s generosity, so punters should try and make it count. In order to do so, they’ll need to negotiate a list of terms and conditions — before we recommend a new betting site, we peer behind the curtain on its welcome offer so that we can gauge its true value.
• Choice of Markets – How many sports are available to bet on? And what’s the market depth like within each of these betting categories? We’ve seen some bookmakers offer 50,000+ football betting markets alone, which gives you some indication of how vast these can be.
• Payment Methods – Some new UK betting sites target this area as an opportunity to challenge more established names, providing customers with a long menu list on the cashier page. The more variety here the better — we want to see debit cards and e-wallets sitting alongside prepaid cards, pay by mobile services, and possibly even cryptocurrencies. 
• Extra Features – The best new betting sites immediately gain our attention with special features that distinguish themselves from the rest of the pack. Bet building facilities, an extensive list of ongoing promotions, and the ability to live stream sporting action are the kinds of qualities we’re looking for in this part of our review. And if you're looking for more flexibility in your wagers, why not try a betting site with cash out?
• Customer Support – Another way in which new betting sites earn our respect is through the delivery of outstanding customer support. The standout sportsbooks here will offer round-the-clock live chat support, as well as a detailed FAQs page, phone and email services, and active social media accounts inviting customers to get in touch with any queries.

Best New Betting Sites for Bonuses

When signing up for a new UK betting site, it's well worth taking advantage of a welcome bonus to get a little extra bang for your buck when you make your first bet. The best new online bookmakers also have plenty to offer existing customers to keep them coming back.

Let's check out the most common bonuses for sports bettors and where to find them.

The Best New Bookie for Free Bets: CopyBet

We have selected CopyBet as the best betting site for free bets due to both their very generous sign-up offer and their existing customer free bet promotion. New customers at CopyBet can get £50 in free bets when they place a £10 bet on any sports available at the site. However, the fun does not end there, with CopyBet existing customers can also receive £10 in free bets weekly when they place £50 or more on the betting site. Last but not least, CopyBet customers can enter the chance to win £50 in free bets every week by correctly predicting the score of a selected football game that week. Every week, three players who correctly guessed the score of the game will win either a football shirt or $50 in free bets.

The Best New Bookie for Money Back as Cash: JeffBet

JeffBet is our pick for the best new betting site for money back as cash. Whilst JeffBet’s original new customer offer of Bet £10 Get £30 in free bets does not involve cashback, their existing customer promotions are filled with chances to earn cashback on your bets. Jeffbet offers 10% cashback on losses for weekly games such as Champions League games, Premier League games and rugby games. It is important to note that these cashback opportunities are only available for selected games, and you must enter a promo code when depositing to qualify. The amount of cashback opportunities available at JeffBet makes them our pick as the best new bookie for money back as cash.

The Best New Bookie for Matched Deposits: 10Bet

10Bet has an excellent matched deposit offer of 100% up to £50, which stands out from many other betting sites. Most sites with a similar offer only match 50% of your deposit, making 10Bet’s deal much more generous. With this offer, you can place a bet up to £50, knowing that if your bet doesn’t win, you’ll get your full deposit back in free bets. It’s a great way to start betting with a little extra peace of mind.

The Best New Bookie for Casino Bonuses: 32Red

32Red offers one of the best casino sign-up bonuses available, giving you a 150% match bonus of up to £150. This means that when you make your first deposit, 32Red will not only match it but also give you an extra 50% in casino bonus bets. For example, if you deposit £100, you'll receive an additional £150 in casino bonuses, giving you a total of £250 to play with. It's a fantastic way to boost your starting balance and enjoy more games right from the beginning!

Our Favourite New Bookmakers for January 2025

The bookmaking industry worldwide continues to grow, with several new sites popping up in recent months that are now making waves in the UK. Below, we’ve listed our favourite new betting sites for January 2025.  

CopyBet

CopyBet has been around for a while, but they’ve recently become really popular—and for good reason. This month, they’re offering one of the best welcome deals out there. When you sign up and bet just £10, you’ll get £50 in free bets. That’s a 5x return on your initial stake, making it a must-grab for new customers. It’s a great way to get started with extra value for a small deposit. On top of that, CopyBet stands out because of their unique ‘Copy’ feature. This lets you follow and copy the bets of the most successful tipsters on the platform, giving you the chance to learn and win alongside the experts.

TalkSportBet

You might know talkSport from their popular radio station, but they’ve now expanded into betting with talkSportBet, launched in 2022. They’re making waves with a user-friendly app and a fantastic welcome offer for new customers. When you sign up and bet £10, you’ll get £40 in free bets to use across any sport or event. To claim the offer, deposit with a debit card or Apple Pay and place a £10 bet at minimum odds of 1/1 (2.00) or higher. Once your bet is settled, your £40 in free bets will be credited to your account. It’s a simple and rewarding way to start betting with talkSportBet!

RhinoBet

RhinoBet might not be a household name yet, but they’re quickly gaining traction, and their £10 Free Bet offer is a great reason to give them a try. Here’s how it works: sign up as a new customer and place a qualifying bet of £25 on any sport. Once your bet is settled, RhinoBet will credit you with a £10 Free Bet to use on any sport you like. While the £25 qualifying bet might seem a bit higher than some offers, the value is clear when you see what RhinoBet brings to the table. They offer highly competitive odds, especially on Premier League football, and their promotions for existing customers make them worth sticking with. If you’re after great odds and bonuses, now’s a great time to join RhinoBet.

QuinnBet

If you haven’t signed up for QuinnBet yet, now is a great time to join. They have a fantastic sign-up offer for new customers. If your first bet loses, QuinnBet will refund 50% of your deposit, up to £35. Plus, you’ll also get 10 free spins as part of the deal. On top of that, QuinnBet stands out for its great offers for existing customers, like 10 free spins when you bet £10 or more on certain horse races. With so much value on offer, QuinnBet is definitely worth checking out!

Star Sports

Star Sports has a welcome offer that’s quite similar to QuinnBet’s but with a few key differences. New customers can get a 50% refund on their first bet if it loses, up to £25, along with 25 free spins. While the refund amount is £10 less than what QuinnBet offers, Star Sports makes up for it by giving you 15 more free spins. This makes their offer a great choice, especially if you enjoy playing slot games. Star Sports is also quickly building a reputation for being a reliable and exciting new betting site, making it the perfect new betting site for you.

Sports and Markets at New Bookmakers in the UK

Curious about the variety of sports available for betting at the top new betting platforms in the UK? Check out this brief selection of what you might discover:

• Football – Enjoyed by billions of people across the world, we can guarantee that there’ll always be a football betting site open for business. Your bookmaker will run markets on all of the biggest competitions in the world, as well as those played in smaller footballing nations. The possibilities are practically endless here.
• Tennis – Tennis’s instant point-by-point action makes it one of the most popular sports in the world for live betting. Turn your bet slip towards the grandeur of one of the sport’s four Grand Slam events, or focus on one of the lesser-known tournaments from the ATP and WTA tours.
• Horse Racing – A popular British pastime since the 1600s, picking a winner at the races is part of our heritage. The best horse racing betting sites offer markets on all the biggest events in the world from Melbourne to Abu Dhabi to the US.
• American Sports – The tide of American sports is well and truly upon us here in the UK, with popularity growing year on year. Markets on American football, basketball, ice hockey, and baseball will represent a large portion of what’s available at your bookie.
• eSports – Your teachers at school no doubt told you that playing video games was a waste of time, but the professional institution that is esports gaming begs to differ. League of Legends, Call of Duty, Fortnite, Counter-Strike, and Rocket League are some of the most popular betting markets in this growing category.

Payment Methods at New UK Betting Sites

There are many different ways in which you can fund your betting account, with new payment methods constantly introduced. Here are the most common:

Debit Card

Debit cards, such as Mastercard and Visa, are the most popular payment methods at betting sites. In fact, all new betting sites in the UK accept debit cards, making them a reliable choice for most players. One of the main benefits of using a debit card is that it often qualifies you for sign-up offers that might not be available with other payment methods. This makes it a great option if you’re looking to take advantage of welcome bonuses. The only downside to using debit cards is that withdrawals can sometimes take longer to process compared to other methods. Overall, they remain a trusted and widely used way to deposit and withdraw funds on betting sites.

Apple Pay

Apple Pay is quickly becoming a popular payment method at many top new betting sites. Like debit cards, some betting site sign-up offers may require you to use Apple Pay to qualify. It’s a great choice because it’s swift, with both deposits and withdrawals usually processed instantly. This makes Apple Pay one of the quickest and most convenient ways to manage your money on betting sites. If speed and simplicity are important to you, Apple Pay is definitely worth considering.

PayPal

e-Wallets are becoming a popular choice at many new betting sites, offering some key advantages over debit cards. One of the biggest benefits is that you don’t need to share your bank details with the site, making e-wallets a highly secure option. They’re also great for speed, as they support instant payouts, which is why they’re often found at fast withdrawal new betting sites. PayPal is the most well-known e-wallet, but it’s important to note that deposits made with PayPal are often excluded from sign-up offers. If you’re looking for security and quick access to your winnings, e-wallets are a fantastic option to use at new betting sites.

Skrill

Skrill is a popular e-wallet option available at many new betting sites, offering features similar to those of PayPal. It’s known for quick transactions and excellent security, making it a reliable choice for deposits and withdrawals. However, like PayPal, deposits made with Skrill are often excluded from new betting site’s sign-up offers, so it’s worth checking the terms before using it. Additionally, there may be small fees when transferring money from Skrill to your bank account. Despite these minor drawbacks, Skrill is a convenient and secure payment method well-suited to new betting sites.

Neteller

Neteller is another popular e-wallet option you’ll find at many new betting sites in the UK. Like PayPal and Skrill, it offers fast transactions and strong security, making it a reliable choice for deposits and withdrawals. However, just like with other e-wallets, deposits made with Neteller are often excluded from sign-up offers, so be sure to check the terms before using it. Neteller is a great option for those who value online betting speed and convenience.

Trustly

Trustly is a bank transfer service that uses open banking technology to make deposits and withdrawals at new betting sites quickly and easily. One big advantage is that you don’t need to create a separate account to use Trustly—it connects directly to your bank. However, your bank must support Trustly’s services so you can access it. While Trustly is a fast and secure option, be sure to check the terms and conditions of any bonus offers, as some deposits made through Trustly may not qualify. It’s a great choice for bettors looking for a simple, direct payment method.

Paysafecard

If you’re looking for a payment method that helps you stick to a budget, prepaid cards like Paysafecard are a great option at new betting sites. Although Paysafecard is not available at all new betting sites, there are multiple within the UK that do accept them as a payment method. With Paysafecard, you can only spend the funds you’ve preloaded, making it easy to control your spending. To use it, simply purchase a Paysafecard voucher and transfer the value to your betting account using the code on the card. However, keep in mind that deposit limits are strict, and most betting sites don’t allow withdrawals using this method, which might not work for everyone. Still, it’s a secure and simple choice for those who prefer to manage their money carefully.

Pay By Mobile

Pay by mobile is a convenient payment option available at some new betting sites, and all you need to do is use an active mobile phone. Enter your phone number, and your network provider will cover the deposit, adding the charge to your monthly bill. It’s a quick and easy way to fund your account without bank details or a card. However, paying by mobile does come with some downsides, including strict deposit limits and the fact that withdrawals aren’t possible using this method. Despite these limitations, it’s a great choice for small, hassle-free deposits, although many new betting sites do not accept them.

The Best New Betting Sites for Mobile

Most new betting sites are compatible with mobile devices, so you can easily place bets on the go using your iOS or Android device. Many sites also offer betting apps, which provide added convenience and features for mobile users. Here’s why you might want to download the app:

• Push notifications keep you updated on bonuses and promotions
• Apps can be customised to your preferences
• Stored data speeds up loading times
• Apps are regularly updated based on user feedback

However, there are a few things to consider:

• You’ll need a compatible device and possibly a system upgrade
• Apps can use more battery than a browser
• Downloading apps takes up storage space on your device

Our Top Mobile App New Bookies

BetMGM - After making a big name for itself in the US, BetMGM has recently launched its new UK betting site, and it's definitely worth checking out. Not only do they offer great promotions, but their mobile app is also one of the best available. The app features a sleek design, is easy to navigate, and provides a smooth user experience, making it one of the best new betting site apps on the market.

LivescoreBet - I really like LivescoreBet’s sleek interface, which works flawlessly across devices, whether you're using the app or a mobile browser. Match details, such as team lineups and stats, are clearly displayed, and there are plenty of opportunities to stream live football and horse racing. I also appreciate that the online casino is integrated into the same app, allowing me to easily switch over to my favourite roulette and blackjack games with just a couple of taps.

Parimatch - Parimatch's bold black and yellow design immediately caught my attention, but there's much more to this new sports betting site than just its looks. It offers a wide range of sports markets with competitive odds, and it's a great spot to find exciting casino bonuses. The app is user-friendly, making it easy and enjoyable to create bet builders or place accumulator bets.

Sign Up at the Best New Betting Site

Have we answered your questions about new betting sites? Then take a look at our recommendations for the best new betting sites in the UK, compare welcome offers, and find the perfect bookmaker for you. 

Frequently Asked Questions on the Best New Betting Sites