The Best New Betting Sites in the UK

Choosing a new betting site can be tricky, with so much to consider. At BettingOdds, we’re here to make it simple. This page breaks down what you’ll get with welcome offers, the terms to watch out for, the sports and markets available, and how to fund your account. Let’s dive in!

Our Recommended Top New Bookmakers - July 2025

New Betting Sites vs Established Names

It doesn’t necessarily pay to disregard new bookmakers in favour of more established betting sites, as sometimes a new betting site offers the best sign-up offer.

Our expert reviews cover the best new betting sites in the UK and the major operators already in the space. You’ve probably heard of brands like bet365, Paddy Power, and Sky Bet, some of the most popular betting sites in the industry.

But depending on your preferences, you could be more suited to a less obvious choice.

New betting sites might offer outstanding welcome bonuses to disrupt the industry heavyweights, or they may dedicate more resources to ensuring faster withdrawal times, with a modern cashier page to boot. It all comes down to personal choice - our job is not to make the decision for you but to provide you with the relevant information.

Our Favourite New Bookmakers for July 2025

Dabble

Dabble is a fresh, social-first sportsbook that launched in the UK in June 2025 with a unique take on online betting.

New customers can begin their Dabble journey with a £10 Free Bet, which is credited instantly upon registration with no deposit or qualifying wager required.

Just sign up, get your Free Bet, and start exploring features like Copy Bets, Bet Builders, and live chatrooms where punters share bets and banter.

Key Features

• Copy Bets: Instantly copy other users’ bets with a single tap. If you spot a bet you like in the feed, you don’t need to recreate it, you just tap and place.
• Live Chatrooms: Dabble puts the social experience at the heart of betting by allowing you to join real-time chatrooms with fellow punters where you can swap tips, celebrate wins, and debate picks.
• Personalised Bet Feed: Customise your For You Feed to follow mates, trending bets, or your favourite Dabblers. See what others are backing and stay plugged into the latest betting trends.
• Rocket Boosts: A daily gamified odds boost feature: activate a “rocket” to increase your odds and stop it before it crashes to lock in a bigger price. It’s betting with a twist.

Puntit

Puntit is a new name in the UK betting space, making a strong first impression with a simple and rewarding welcome offer whereby new customers can get their hands on £20 in Free Bets when they deposit and bet £10 at minimum odds of 1/1 (2.00) within seven days of signing up.

The Free Bets are split into four £5 tokens, which cover singles, bet builders, accumulators, and a Lucky Dip; giving users the flexibility to explore different styles of betting.

Key Features

• Strong Welcome Offer: New customers get £20 in Free Bets when they bet £10.
• Lucky Dip: Puntit’s unique, randomised betting feature designed to give punters a fun and fast way to score potentially big odds on their favourite sports.
• Horse Racing Odds Increase: Increase the odds of your pick by using the slider to increase the winning distance.
• Betting Options: Puntit offers a wide range of sports markets, including singles, accas, and bet builders, allowing punters to place structured or creative bets with ease.
• Clean, Mobile-Friendly Interface: Puntit offers a streamlined, intuitive user experience that works smoothly across devices, making it ideal for quick betting on the go.

BetTom

BetTom’s welcome offer gives new customers a safety net on their first day of betting. Place three separate bets of £10 or more on different events at minimum odds of evens (2.0), and if you finish the day with a loss, BetTom will refund 50% of those losses as a Free Bet worth up to £25.

Key Features

• Best Odds Guaranteed: BetTom offers Best Odds Guaranteed on all UK & Irish horse and greyhound racing.
• Bet Builder & Acca Insurance: Customise your bets using a Bet Builder tool and protect accumulator wagers with Acca Insurance—adding both flexibility and peace of mind.
• Plenty of Sports To Bet On: An extensive coverage of sports from football and tennis to eSports and biathlon, including in-play options.
• Casino & Bingo Offering: Beyond sports, BetTom also offers a casino and bingo suite featuring slots, live dealer tables, Megaways, and more.

easyBet

easyBet is a betting exchange rather than a fixed odds bookie, so the first point to remember is that this is a completely different style of betting. There will be far fewer markets available to bet on, but you’ll find better odds as a backer, you’ll be able to lay odds like a bookmaker would, trade in-play markets and make use of the other positive features of a betting exchange.

Key Features

Betting exchanges provide a more efficient betting model for customers than fixed-odds bookies because peer-to-peer betting eliminates the need for the operator to insert their house edge, though customers do admittedly have to pay a small commission on winnings. That means that from greyhound racing to golf, Formula 1 to snooker, you’re always likely to secure better odds than at a Sportsbook. 

A decent Bet 20 Get 20 Welcome offer, a good golf cashback promo and an easy-to-use betting app are other positive features to find here.  

Customer Reviews

Whereas most of the online reviews praise the ease of use of it as a betting exchange and refer to it as a sort of ‘Betfair-lite’ where you can place your exchange bets without some of the frills, some reviews state that communication between customer and customer service could be improved by CS giving more detail as to what the current problem is and what they’re doing to fix it.

Luckily, I avoided any major issues when playing there myself, so I can’t comment on these communication issues. I enjoyed playing there, but by the sounds of it, their CS team could do with some improvement.

Our Rating 

• Licensing and Regulation - 8
• Safety & Security -7
• Available Payment Methods - 5
• Odds - Quality and Variety - 8
• Sign-Up Bonuses & Existing Customer Promotions -7
• Betting Feature - 7
• Variety of Betting Markets - 4
• User Experience & Design - 7
• Mobile Compatibility & App Functionality - 7 
• Responsible Gambling Features - 9
• Customer Support - 5

BetMaze

BetMaze is a fresh face in the UK betting scene, launching in 2025 with a straightforward welcome offer: bet £20 at minimum odds of 1/1 (2.0) and receive a £20 free bet in return. It's a clean, no-nonsense deal that gives new users a solid reason to explore the platform.

The sportsbook covers a wide range of markets, with football and horse racing taking centre stage. There's also strong support for sports like tennis, golf, American football, and esports. In-play betting is available, and the layout makes it easy to build and track your bets.

Key Features

• My Favourites: Easily tag and access your preferred sports for quicker navigation.
• Promotions: From the Bet £20 Get £20 Free Bet welcome offer to a variety of casino bonuses, BetMaze has regular promotions to explore.
• Early Payout: If the team you back goes 2 goals up, your bet will be recorded as won.
• Boosted Odds: Take advantage of enhanced odds across a range of sports for even better value on your bets.

The Pools

The Pools are offering new UK customers the chance to claim £10 in free bets when they place their first qualifying wager. Whether you're into football or horse racing, this welcome offer delivers value across two of the most popular sports.

Key Features

• Loyalty Club - Different membership options: Classic Pools, Goal Rush, and Lucky Clover, which provide you with exclusive benefits, rewards, promotions, and bonuses.
• Weekly Rewards - Get your hands on free bets and free bets each week e.g. a £5 free bet when you place 2x £5 free bet builders.

7Bet 

If you’re interested in having an account at a more under-the-radar bookie to the likes of Ladbrokes or PaddyPower, then this one might be the one for you. 

Despite only entering the UK market in 2024, it’s been around since 2020 in the Lithuanian market and has already made up good ground in terms of its older competitors. That includes offering Bet Builders, Cash Out, Acca  Boosts and even a promo where you’ll get paid out early if your player/team is well up in the game, whether it goes on to win or not. 

All your favourite sports will be on offer ,and though shopping around will see you occasionally find higher odds at other bookies, there’s not much wrong with an average house edge of just over 4%. 

Key Features

Here at 7Bet, they’re more than happy to help you make your money go further. 

Sure, there’s nothing particularly spectacular about a Bet 10 Get 10 Sports Welcome offer but there are plenty of other ways to get more bang for your buck. 

Cash Out gives you the chance to bank winnings whenever you wish, acca boosts and price boosts secure you bigger returns and even the ‘bore draw’ promise of refunds when a match ends 0-0 will give you your cash back now and then. 

Another cool feature is their occasional 0% margin markets where they charge no commission (house edge) on them at all. Esports fans and general live betting fans will also be happy because they’re impressive at that, too. 

Customer Reviews 

Most customers are pretty happy with what they’ve seen so far at 7Bet praising it as a Sportsbook that covers most of the bases that you’d want from a bookie in 2025 and pointing to their good supply of sports to bet on, decent range of betting markets, frequency of promos and choice of payment options as examples of that. 

From my own point of view, it’s hard to argue with any of that, and I’m quite impressed that a relatively new bookie already boasts many features that take other sportsbooks longer to implement.

Our Rating 

• Licensing and Regulation - 8
• Safety & Security - 7
• Available Payment Methods - 7
• Odds - Quality and Variety - 8
• Sign-Up Bonuses & Existing Customer Promotions - 9
• Betting Feature - 8
• Variety of Betting Markets - 7
• User Experience & Design - 6
• Mobile Compatibility & App Functionality - 5 
• Responsible Gambling Features - 6
• Customer Support - 6

BetMGM

BetMGM made a big splash on the other side of the pond a few years ago as one of the first big online sportsbooks to be fully legal after a change in legislation in the US that allowed sports betting to take place online as long as you were based in the same state as that where the bookie held a license. 

After cracking the US market, they turned their attention to the UK one and have excelled there too, with a streamlined Sportsbook that covers many of the main sports (but not every last one), offers a high-quality streaming service, and provides plenty of ways of making your money go further. By the way, you’d better like comedian and Brand Ambassador Chris Rock because his face is splashed all over the site! 

Key Features

A Bet 10 Get 40 Welcome Offer is one of the more generous ones around these days, so that’s a really good starting point, whereas darts fans can look forward to an automatic early payout (if you backed him to win) if your player takes a 3-leg lead. Racing fans can get up to 10% paid extra every day as a massive boost, which is, no pun intended, a serious boost. 

If we forgot to mention that they sponsor all of Wolves, Newcastle and Spurs, now is the time to do so. You can get a boost of up to 10% when each of those three Premier League teams are in action, too. Offers aside, it’s a beautiful, sleek and well-designed site with all the key sports and markets at decent odds.    

Customer Reviews 

We do note some complaints online about loyal VIPs being offered somewhat stingy bonuses and withdrawals taking longer than expected though we do also note that BetMGM, to be fair, replied to all of the comments and showed an eagerness to resolve the issues rather than letting them linger. So fairplay for the latter but it sounds like they need to speed up their withdrawal processing. 

Personally, I’m a little bit torn in that whereas I can see the appeal of a straight-talking Sportsbooks with decent offers, I think you can find better Sportsbooks in the UK market, many of which we mention on this very list. 

Our Rating 

• Licensing and Regulation - 8
• Safety & Security - 7
• Available Payment Methods - 5
• Odds - Quality and Variety - 7
• Sign-Up Bonuses & Existing Customer Promotions - 8
• Betting Feature - 6
• Variety of Betting Markets - 7
• User Experience & Design - 8
• Mobile Compatibility & App Functionality - 8 
• Responsible Gambling Features - 8
• Customer Support - 6

TalkSport Bet 

Many customers, particularly those in the UK, will be well aware of talkSport, the radio station. For many, it is the first port of call for 24/7 sports news and interviews with sports' biggest names. 

But not that many may be that familiar with their betting operation which continues to impress. It’s not so much an extension of the radio station as it is a chance for fans of the station to show their brand loyalty. And they’d be well-advised to because this is a bookie made by sports fans for sports fans that does plenty of the basics right without offering frills some feel they don’t need.  If it’s simple, honest sports betting you want, you’ll enjoy playing here.

Key Features

As we always say here at Betting Odds, offers aren’t the be-all-and-end-all, but they certainly help. 

So beyond a decent welcome offer, there are plenty of ways of getting free bets on the likes of darts, football and even horse racing, meaning your loyalty is well rewarded and you may well have some free bets to turn to should you run out of funds. 

Just as importantly, the Best Odds Guaranteed promise is in place so whenever it was that you backed your winning horse, you’ll always get the best possible payout. 

A mix of mainstream sports like football and racing are combined with less popular ones like MMA, handball and gaelic football so if you enjoy betting on lots of different sports, you’ll find them all here. 

Customer Reviews

Most online customer reviews point to this being a bookie that appeals to the intermediate sports gambler who wants a good all-round product with a good choice of betting markets, fair odds and a site that doesn’t overcomplicate things. Many highlight the frequency of different promos and what a difference Best Odds Guaranteed has made to their P&L. 

Curiously, the main ‘criticism’ among punters is that they could do more to integrate the radio side of things with the betting side, such as having live commentary of matches or more detailed analysis of big upcoming events from talkSport guests. 

Once again, I tend to agree with all those comments and hope they do combine the two products more in the future, as it will only add another string to their bow. 

Our Rating 

• Licensing and Regulation - 8
• Safety & Security - 7
• Available Payment Methods - 5
• Odds - Quality and Variety - 7
• Sign-Up Bonuses & Existing Customer Promotions - 7
• Betting Feature - 7
• Variety of Betting Markets - 7
• User Experience & Design - 5
• Mobile Compatibility & App Functionality - 5 
• Responsible Gambling Features - 5
• Customer Support - 7

AK Bets 

AK Bets are cut from a very different cloth than many of the other Sportsbooks featured on this page. 

Whereas they haven’t forgotten about covering minor sports as well, a lot of their emphasis is on focusing on customer satisfaction, providing such things as a Human Trader who can place your bets for you if necessary, allowing you to place higher stakes than at other sites and having on offer one of the best horse racing products on the market, which was sort of the site’s reason for being. 

To an extent this has come at a cost because they’ve cut some corners like having limited payment options and little or no promos; but if those don’t bother you, you’re in good hands here. 

Key Features

Here are some examples of where they do well with horse racing. The odds are pretty fair compared to other players in the market, they offer win, each-way, tricast and forecast markets, and the price history graph gives you important information about odds fluctuations in the horse’s odds leading up to the race. They also have racing from all over the world, including the UK, Australia, the USA and South Africa. Better still, you can stream the races so you see how your selections get on. 

But where they’re really making a name for themselves is with their brilliant podcasts featuring some of the biggest and most respected names in the industry that add real value to the punter. If they can keep listeners and punters under one roof, they’ll do pretty well over the next few years.

Customer Reviews 

Most of the online praise comes for how seriously they take their racing product and customers, always making a big effort to lay competitive prices and happy to take some real liability on some big wagers, while many point to their unique Chat Trader Service as a real positive, as is the quality of their podcasts. A couple of customer reviews say they need to increase the number of both payment options and ongoing promos, but that having Revolut is at least a good start. I certainly agree with that. 

Once again, I agree with most of this in general and it would certainly be one of the sites I’d most recommend to high-rollers.

Our Rating 

• Licensing and Regulation - 8
• Safety & Security - 7
• Available Payment Methods - 5
• Odds - Quality and Variety - 9
• Sign-Up Bonuses & Existing Customer Promotions - 4
• Betting Feature - 7
• Variety of Betting Markets - 7
• User Experience & Design - 8
• Mobile Compatibility & App Functionality - 8 
• Responsible Gambling Features - 8
• Customer Support - 7

Gentleman Jim 

Gentleman Jim is in many ways typical of a bookmaker who is just getting going in an industry where some of the bigger players have a 20 or 25-year head start on them.

This is a competitive industry with 100s of bookmakers out there all desperate to attract the custom of new clients, and making a splash early on is easier said than done. Some will feel that the absence of any sort of welcome offer at all is a big negative, and to an extent, we agree with that. But that shouldn’t be the only criterion upon which a bookie is judged. And if offers and bonuses aren’t their strong points, then commitment to responsible gambling, generous odds and a well-designed site are, and they will only get better over time.

Key Features

As we said, a (non-existent) welcome offer and further bonuses obviously aren’t their strong point but they certainly make up for it in other ways and we noted that they offered better odds on a number of major betting markets, including some of the biggest horse races. 

Another thing they’ve looked to do is offer betting markets on some of the more neglected sports with Gaelic football, hurling and MMA examples of sports they cover well with a good supply of markets on them. Those who enjoy betting on-the-go will be impressed with a good mobile app that allows them to do all the things they can on their laptop, wherever they are. So they get brownie points in that regard. 

Customer Reviews

Online customer reviews unsurprisingly focus on the absence of a welcome offer and other promos, and to an extent, that’s fair enough. But as we already said, sportsbooks shouldn’t be judged solely on that, with other online reviewers pointing to the fact that their often superior odds can more than make up for the fact that you’re not going to get many free bets and price boosts here.

Another area where customers of Gentleman Jim aren’t completely happy is as regards the lack of payment options and I have to say this is a genuine cause for concern. At a time when the likes of PayPal and Revolut are so widely used, not just in general but particularly in betting, offering just debit cards and bank transfers as payment options doesn’t really cut it by today’s standards.

Our Rating

• Licensing and Regulation - 8
• Safety & Security - 7
• Available Payment Methods - 3
• Odds - Quality and Variety - 8
• Sign-Up Bonuses & Existing Customer Promotions - 0
• Betting Feature - 6
• Variety of Betting Markets - 7
• User Experience & Design - 8
• Mobile Compatibility & App Functionality - 8 
• Responsible Gambling Features - 8
• Customer Support - 7

Priced Up  

This bookie isn’t called Priced Up for nothing. In addition to the obvious, pricing up markets across all the major sports and other events like politics and TV awards, they price up markets more generously than most! By that, we mean that on the homepage, they have a stand-alone section called Price Boosts that, on the day we checked, had no fewer than 15 different markets where favourites and other popular selections had their odds boosted across horse races, big Champions League matches and an NBA double.  The site and app are both well-designed and easy to use, so newbies to sports betting will be able to find everything they need in a logical way.

Key Features

Price boosts can make a huge difference to your overall P&L. After all, if you keep backing selections at 11/8 or so rather than evens, they’re going to add up over time and seriously affect your bank in the best possible way. 

But of course, there’s more to a bookie than just that, and they certainly tick the boxes of covering all the major sports and offering a good variety of betting markets on them. Fans of Bet Builders for football will be particularly impressed with what they have to offer, while we also note a good product for tennis and golf, as well as plenty of live betting markets. 

Customer Reviews 

Given their USP is clearly their frequent and daily Price Boosts, it’s not surprising that customer reviews tend to focus on that, with some mentioning that they use other bookies for most of their betting, who have more features, and PricedUp solely to take advantage of the bigger odds on popular selections. That seems a little excessive to us because I played several markets and in general found I could have a good experience here, though it is true that it does lack some of the thrills that the likes of Bet365 or Betfair may have. Either way, the value-seeking punter won’t be disappointed with what they find here.

Our Rating 

• Licensing and Regulation - 8
• Safety & Security - 7
• Available Payment Methods - 4
• Odds - Quality and Variety - 8
• Sign-Up Bonuses & Existing Customer Promotions - 5
• Betting Feature - 6
• Variety of Betting Markets - 7
• User Experience & Design - 8
• Mobile Compatibility & App Functionality - 8 
• Responsible Gambling Features - 8
• Customer Support - 6

Dragon Bet 

At a basic level, Dragon Bet is a perfectly good Sportsbook that offers a good choice of markets across all the major sports, including football, cricket and tennis, while also paying attention to the likes of Irish sports like Gaelic football and hurling and Aussie Rules. The house edges are very reasonable on the odds, so that’s certainly not an issue. While fans of live betting will find plenty of events to bet on, and a great choice of in-play markets, where suspensions are kept to a minimum and reactivated quickly to avoid disruption.

Key Features

There are lots of Sportsbooks out there these days so it’s not always so easy to stand out from the crowd. 

For the most part you could say the same about Dragon Bet because they’re very similar to plenty of other betting sites but in their case, the clue is in the name. 

The Dragon part of things reflects the fact that this site has a real Welsh flavour to it and nowhere is that more obvious than with the fact that you can click on the ‘Welsh Events’ tab and see all the sporting events in one place that either take place in Wales or involve Welsh players or teams, including in rugby, football and even some Next Manager markets for Welsh football teams. 

I don’t think I’ve ever seen a site do something like this before so they’re nothing if not original and if it’s mostly Welsh sports you’re interested in, you’ve certainly come to the right place and you’ll also be offered fair odds on whatever it is you’re betting on. 

Customer Reviews 

Most online feedback seems to be a mix of praise for it’s a perfectly good Sportsbook laying decent odds, which we know already, and for the quirkiness of having a site that is so dedicated to Welsh events. Of course, the matches of Welsh football teams and rugby teams at a lower level wouldn’t be everyone’s cup of tea, so if that’s the case, just use it as you would any other Sportsbook. I also enjoyed some of the content on the blog, which, as you can expect, was Welsh-focused too. 

Our Rating 

• Licensing and Regulation - 8
• Safety & Security - 7
• Available Payment Methods - 4
• Odds - Quality and Variety - 8
• Sign-Up Bonuses & Existing Customer Promotions - 6
• Betting Feature - 6
• Variety of Betting Markets - 6
• User Experience & Design - 8
• Mobile Compatibility & App Functionality - 8 
• Responsible Gambling Features - 8
• Customer Support - 7

Bresbet 

Most bookmakers tend to do something to stand out a bit from the crowd. In the case of Bresbet, they want to be a more personalised bookie who builds long-term relationships with their loyal clients in an old-school punter vs. bookie battle.  

What’s obvious is that horse racing is very much their main thing and they have a great product for it including customised customer service and Best Odds Guaranteed, but they’d be well-advised to bring their greyhound racing offering to the same standard. But if it’s horse racing you mostly want, they do a good job.

Key Features

All the big sports are on offer here. They’re good for Virtuals and are happy to give plenty back with a Loyalty Club and regular offers, so there’s always lots to look forward to in terms of freebies. They also make a big effort to have outright markets available, not just matching ones. 

Customer Reviews 

There’s plenty of praise online for the site’s design, where Bet Builders, the app, deposit limits and so on can all be easily found. In contrast, many punters consider it one of the leading sites for racing with pretty racecards, events from all over the world, decent odds and Best Odds Guaranteed. Others praise a good range of cashback offers and free bets, but it is also true that for some mainstream sports like cricket, they offer fewer markets than most bookies.

Our Rating 

• Licensing and Regulation - 8
• Safety & Security - 7
• Available Payment Methods - 4
• Odds - Quality and Variety - 7
• Sign-Up Bonuses & Existing Customer Promotions - 6
• Betting Feature - 5
• Variety of Betting Markets - 5
• User Experience & Design - 9
• Mobile Compatibility & App Functionality - 8 
• Responsible Gambling Features - 8
• Customer Support - 7

Star Sports

Star Sports are one of those booties who are looking to do the lot. They offer lots of sports and betting markets on them including under the radar ones like Gaelic Football and MMA and have a beautiful website where they advertise all the big events of the day with colourful banners, the ongoing offers and TV channels where you can watch the games; so they certainly make life easy for you in terms of your next move. 

Key Features

There’s plenty going on here in terms of Odds Boosts, cashback, extra places on big races and you can watch all those plus greyhound racing via live streaming, which is handy. I was also impressed with the on-site content that includes football previews, video interviews and some good FAQs. So they certainly realise there’s more to a good betting site these days than just laying odds. 

Customer Reviews 

There’s plenty of praise online for the design of the site which I’d already alluded to, while their great blog content hasn’t gone unnoticed or how it’s one of the best sites for politics betting. I agree with all of that and was impressed with the overall quality of their odds too so this is certainly a betting site to keep an eye on.

Our Rating 

• Licensing and Regulation - 8
• Safety & Security - 8
• Available Payment Methods - 4
• Odds - Quality and Variety - 7
• Sign-Up Bonuses & Existing Customer Promotions - 6
• Betting Feature - 6
• Variety of Betting Markets - 7
• User Experience & Design - 9
• Mobile Compatibility & App Functionality - 8 
• Responsible Gambling Features - 7

Comparing New Betting Sites

How We Choose the Best New Betting Sites

Strictly speaking, we consider an online betting site to be 'new' if it has launched within the last two years. That said, given the vast range of established bookmakers within the sports betting industry, even sites that are up to five years old may be comparatively new.

When it comes to reviewing new online betting sites, our expert team follows a set of key criteria. We give each site a mark for the different sections of the review, allowing our readers to see where its expertise lies and what its weaknesses are.

• Licensing and Safety – Every review begins in the same place, and that’s with a check to see whether the new betting site holds an official licence from the UK Gambling Commission (UKGC). Without this licence, there’s no guarantee that betting markets are regulated, that customer data is held securely, or that winning payouts are certain. We won’t ever direct you towards an unlicensed new bookmaker, and you should never wager at one.
• Welcome Bonus – The main attraction for the majority of our readers is the site’s welcome bonus. This represents the apex of the bookie’s generosity, so punters should try and make it count. In order to do so, they’ll need to negotiate a list of terms and conditions — before we recommend a new betting site, we peer behind the curtain on its welcome offer so that we can gauge its true value.
• Choice of Markets – How many sports are available to bet on? And what’s the market depth like within each of these betting categories? We’ve seen some bookmakers offer 50,000+ football betting markets alone, which gives you some indication of how vast these can be.
• Payment Methods – Some new UK betting sites target this area as an opportunity to challenge more established names, providing customers with a long menu list on the cashier page. The more variety here the better — we want to see debit cards and e-wallets sitting alongside prepaid cards, pay by mobile services, and possibly even cryptocurrencies. 
• Extra Features – The best new betting sites immediately gain our attention with special features that distinguish themselves from the rest of the pack. Bet building facilities, an extensive list of ongoing promotions, and the ability to live stream sporting action are the kinds of qualities we’re looking for in this part of our review. And if you're looking for more flexibility in your wagers, why not try a betting site with cash out?
• Customer Support – Another way in which new betting sites earn our respect is through the delivery of outstanding customer support. The standout sportsbooks here will offer round-the-clock live chat support, as well as a detailed FAQs page, phone and email services, and active social media accounts inviting customers to get in touch with any queries.

Sports and Markets at New Bookmakers in the UK

Curious about the variety of sports available for betting at the top new betting platforms in the UK? Check out this brief selection of what you might discover:

• Football – Enjoyed by billions of people across the world, we can guarantee that there’ll always be a football betting site open for business. Your bookmaker will run markets on all of the biggest competitions in the world, as well as those played in smaller footballing nations. The possibilities are practically endless here.
• Tennis – Tennis’s instant point-by-point action makes it one of the most popular sports in the world for live betting. Turn your bet slip towards the grandeur of one of the sport’s four Grand Slam events, or focus on one of the lesser-known tournaments from the ATP and WTA tours.
• Horse Racing – A popular British pastime since the 1600s, picking a winner at the races is part of our heritage. The best horse racing betting sites offer markets on all the biggest events in the world from Melbourne to Abu Dhabi to the US.
• American Sports – The tide of American sports is well and truly upon us here in the UK, with popularity growing year on year. Markets on American football, basketball, ice hockey, and baseball will represent a large portion of what’s available at your bookie.
• eSports – Your teachers at school no doubt told you that playing video games was a waste of time, but the professional institution that is esports gaming begs to differ. League of Legends, Call of Duty, Fortnite, Counter-Strike, and Rocket League are some of the most popular betting markets in this growing category.

Payment Methods at New UK Betting Sites

There are many different ways in which you can fund your betting account, with new payment methods constantly introduced. Here are the most common:

Debit Card

Debit cards, such as Mastercard and Visa, are the most popular payment methods at betting sites. In fact, all new betting sites in the UK accept debit cards, making them a reliable choice for most players. One of the main benefits of using a debit card is that it often qualifies you for sign-up offers that might not be available with other payment methods. This makes it a great option if you’re looking to take advantage of welcome bonuses. The only downside to using debit cards is that withdrawals can sometimes take longer to process compared to other methods. Overall, they remain a trusted and widely used way to deposit and withdraw funds on betting sites.

Apple Pay

Apple Pay is quickly becoming a popular payment method at many top new betting sites. Like debit cards, some betting site sign-up offers may require you to use Apple Pay to qualify. It’s a great choice because it’s swift, with both deposits and withdrawals usually processed instantly. This makes Apple Pay one of the quickest and most convenient ways to manage your money on betting sites. If speed and simplicity are important to you, Apple Pay is definitely worth considering.

PayPal

e-Wallets are becoming a popular choice at many new betting sites, offering some key advantages over debit cards. One of the biggest benefits is that you don’t need to share your bank details with the site, making e-wallets a highly secure option. They’re also great for speed, as they support instant payouts, which is why they’re often found at fast withdrawal new betting sites. PayPal is the most well-known e-wallet, but it’s important to note that deposits made with PayPal are often excluded from sign-up offers. If you’re looking for security and quick access to your winnings, e-wallets are a fantastic option to use at new betting sites.

Skrill

Skrill is a popular e-wallet option available at many new betting sites, offering features similar to those of PayPal. It’s known for quick transactions and excellent security, making it a reliable choice for deposits and withdrawals. However, like PayPal, deposits made with Skrill are often excluded from new betting site’s sign-up offers, so it’s worth checking the terms before using it. Additionally, there may be small fees when transferring money from Skrill to your bank account. Despite these minor drawbacks, Skrill is a convenient and secure payment method well-suited to new betting sites.

Neteller

Neteller is another popular e-wallet option you’ll find at many new betting sites in the UK. Like PayPal and Skrill, it offers fast transactions and strong security, making it a reliable choice for deposits and withdrawals. However, just like with other e-wallets, deposits made with Neteller are often excluded from sign-up offers, so be sure to check the terms before using it. Neteller is a great option for those who value online betting speed and convenience.

Trustly

Trustly is a bank transfer service that uses open banking technology to make deposits and withdrawals at new betting sites quickly and easily. One big advantage is that you don’t need to create a separate account to use Trustly—it connects directly to your bank. However, your bank must support Trustly’s services so you can access it. While Trustly is a fast and secure option, be sure to check the terms and conditions of any bonus offers, as some deposits made through Trustly may not qualify. It’s a great choice for bettors looking for a simple, direct payment method.

Paysafecard

If you’re looking for a payment method that helps you stick to a budget, prepaid cards like Paysafecard are a great option at new betting sites. Although Paysafecard is not available at all new betting sites, there are multiple within the UK that do accept them as a payment method. With Paysafecard, you can only spend the funds you’ve preloaded, making it easy to control your spending. To use it, simply purchase a Paysafecard voucher and transfer the value to your betting account using the code on the card. However, keep in mind that deposit limits are strict, and most betting sites don’t allow withdrawals using this method, which might not work for everyone. Still, it’s a secure and simple choice for those who prefer to manage their money carefully.

Pay By Mobile

Pay by mobile is a convenient payment option available at some new betting sites, and all you need to do is use an active mobile phone. Enter your phone number, and your network provider will cover the deposit, adding the charge to your monthly bill. It’s a quick and easy way to fund your account without bank details or a card. However, paying by mobile does come with some downsides, including strict deposit limits and the fact that withdrawals aren’t possible using this method. Despite these limitations, it’s a great choice for small, hassle-free deposits, although many new betting sites do not accept them.

The Best New Betting Sites for Mobile

Most new betting sites are compatible with mobile devices, so you can easily place bets on the go using your iOS or Android device. Many sites also offer betting apps, which provide added convenience and features for mobile users. Here’s why you might want to download the app:

• Push notifications keep you updated on bonuses and promotions
• Apps can be customised to your preferences
• Stored data speeds up loading times
• Apps are regularly updated based on user feedback

However, there are a few things to consider:

• You’ll need a compatible device and possibly a system upgrade
• Apps can use more battery than a browser
• Downloading apps takes up storage space on your device

Our Top Mobile App New Bookies

BetMGM - After making a big name for itself in the US, BetMGM has recently launched its new UK betting site, and it's definitely worth checking out. Not only do they offer great promotions, but their mobile app is also one of the best available. The app features a sleek design, is easy to navigate, and provides a smooth user experience, making it one of the best new betting site apps on the market.

LivescoreBet - I really like LivescoreBet’s sleek interface, which works flawlessly across devices, whether you're using the app or a mobile browser. Match details, such as team lineups and stats, are clearly displayed, and there are plenty of opportunities to stream live football and horse racing. I also appreciate that the online casino is integrated into the same app, allowing me to easily switch over to my favourite roulette and blackjack games with just a couple of taps.

Parimatch - Parimatch's bold black and yellow design immediately caught my attention, but there's much more to this new sports betting site than just its looks. It offers a wide range of sports markets with competitive odds, and it's a great spot to find exciting casino bonuses. The app is user-friendly, making it easy and enjoyable to create bet builders or place accumulator bets.

Sign Up at the Best New Betting Site

Have we answered your questions about new betting sites? Then take a look at our recommendations for the best new betting sites in the UK, compare welcome offers, and find the perfect bookmaker for you. 

Frequently Asked Questions on the Best New Betting Sites