Odds shown as:

Betting Odds Explained: The shots on target market

There has been a sharp rise in the number of punters placing bets in the shots on target market over the last couple of season's
There has been a sharp rise in the number of punters placing bets in the shots on target market over the last couple of season's

Over the last season there has been a significant increase in the popularity of player betting with the biggest of those being around the shots on target market. Punters now have a vast variety of ways in which they can bet on a game rather than simply the outcome of the match, the correct score or the first goalscorer. 

Using the shots on target market can often be a good way of extracting some value from the game. I’ve answered a few frequently asked questions below and given a few of my thoughts around the market.

What is classed as a shot on target?

This may sound like a straightforward question right? However, have one search on Twitter of ‘@Skybet shot on target’ and you will see the outrage there has been this season from punters who believe their player's attempt should have been classed as a shot on target.

The majority of bookmakers will refer to OPTA’s data from a game to settle their markets upon, however it is worth noting that a decision could be changed based upon OPTA reviewing the footage during or after the game. 

Opta define a shot on target as any goal attempt that either:

  • Goes into the net regardless of intent

  • Is a clear attempt to score that would have gone into the net but for being saved by the goalkeeper.

  • A clear attempt to score that would have gone in but for being stopped by a player who is the last-man, with no goalkeeper having no chance of preventing the goal

Factors to consider when choosing your players

Position / Team News

There’s a range of factors that you may want to consider when selecting which players from the shots on target markets. The first of those would be position. Where will that player be playing today? Is it his normal position? One angle I really like is when players are moved around to different positions. For example, Bukayo Saka had played predominantly at left-wing back for Arsenal when he had made appearances last season, however towards the end of the campaign there were games where he played on the left-side of a front three with a significantly bigger chance of hitting the target.. Several bookmakers had not caught up on this and he was priced up as a LWB which and this change of position can often be a nice way in.

Game Dynamic / Context

The context of a game has to be a major consideration when it comes to betting on this sort of market. Is one team battling against relegation? Is one team 2-0 down from the first leg? Is a manager fighting for his job, have the players stopped playing for him? 

There can be occasions when bookmakers do not factor in these elements into the odds they offer and having that foresight to visualise how a game will play out can be a profitable punting trait to have. 

New Signings

When a new signing comes into a club there can often be a large variance in the way that bookmakers price them up on the shots on target market. This can create opportunities for punters with the uncertainty of how a new signing will perform at his new club and if his stats will mirror his performance at his previous employers. A nice little example of this would be when Bruno Fernandes arrived at Manchester United he was around 9/1 to have two or more shots on target with Betfair in his first league games against Wolves.. After his first few performances that price started shortening and by the end of the season he was going off as short as 6/5 to hit the target twice.

Which bookmakers offer shots on target markets?

Most of the bigger bookmakers now offer markets around player shots and shots on target. The following list shows those who I would recommend you have an account with in order to access them.

What happens to my bet if that player does not start?

There’s nothing more frustrating than finding out the player you have had a bet on is not starting that game. It can often be a wise-move to wait until team news is released an hour before the game before making your selections, however we’ve listed what will happen to your bet if your player is left on the bench.

  • Bet365 - bet will be voided

  • Betfair - bet will stand if the player plays any part in the game

  • Paddy Power - bet will stand if the player plays any part in the game

  • Unibet - bet will stand if the player plays any part in the game

  • William Hill - bet will be voided

  • 888 Sport - bet will stand if the player plays any part in the game

  • Coral - bet will be voided

  • Skybet - bet will stand if the player plays any part in the game

  • Poker Stars - bet will stand if the player plays any part in the game

So which bookmakers offer the best odds on these markets?

From my own personal experience I tend to find both Betfair and Paddy Power as two of the best priced bookmakers in this area. They are consistent with offering reasonable prices on a full selection of players in the squad and the ability to combine these selections into a multi is also a plus. Skybet tends to have some well priced ‘boosts’  on occasions, particularly on the really big matches. Poker Stars have also really upped their game when it comes to player markets however prices do not tend to last with rather low liquidity in the market. Coral’s addition of ‘player shots from outside the box’ is also another market I’ve dipped my toe into at times throughout last season and can be profitable particularly with free-kick takers. It’s always worth checking the prices with several firms as over the long-term it can yield much more healthy profits.


Free Bets
Advert Disclaimer
Bettingodds.com is a free online resource which endeavour to provide helpful and useful content and odds comparison to its visitors. Please be advised that Bettingodds.com accepts affiliate commission from the companies appearing on the site, and agreed commission levels impact the location and order in which the companies (and/or their products) are presented on the website. Any ratings that appear on this site is determined by our subjective opinion of the brand but also based on market share and reputation, each brand's conversion rates, commission paid to us and general consumer interest. Company listings on this page don't imply our endorsement. We do not feature all providers on the market. Except as expressly set forth in our terms and conditions, all statements and warranties regarding the information presented on this page are disclaimed. The information, including odds, which appear on this site is subject to change at any time.
Bet £10 Get £30 In Free Bets (APP Only)
#AD New UK, IE & Malta customers only. 18+. Min £10/€10 first deposit using Debit Card or Trustly. Place a bet of £10 at min odds of 1.5. Free bets expire in 90 days. Full T&Cs apply.
Bet £10 Get £30 In Free Bets
#AD 18+. Play Safe. New customers using Promo code H30 only, Min £10/€10 stake,  min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after  settlement of first qualifying bet, free bets will expire 30 days after  the qualifying bet is placed, payment method/player/country restrictions apply.
Welcome Offer
#AD Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Bet £10 Get £60 in Bonuses
#AD New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
100% Up To £50 Welcome Bonus + 25 Spins
#AD 18+ begambleaware.org; New bettors get 100% of deposit up to £50; Once per household; Min deposit £15 (no Skrill/Neteller); Wager a total of 8 times deposit + bonus, with max qualifying bet stake equal to your initial bonus amount; Bonus expires after 60 days; Min odds of 4/5 on singles, or 2/5 per leg for acca; Some bet types excluded; Free spins validity: 7 days; Free spins max. winnings = £100; See full terms; Terms apply.
Bet £10 & Get £30 In Free Bets + £10 Bonus
#AD Promo code: 30FB • Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days and expires after 14 days • To withdraw any winnings from the Casino Bonus, wager the Bonus amount 40 times within 14 days • Withdrawal restrictions, payment methods, country & Full T&Cs apply. 18+ & Begambleaware
Bet £10 Get £20 In Free Bets
#AD Min stake £10. Min odds 1/2 (1.5). First bet only. Free bets expire in 7 days. Cashed out bets won’t apply. Payment method restrictions. Online UK customers only. 30 days to qualify for £20 in Free Bets. 18+. T&Cs apply
Bet £10 Get £30 In Free Bets + 100 Free Spins
#AD 18+ New customers only. Opt in, bet £10 at odds 2.00+ within 7 days, no cashout. Get 3x £10 Free Bets, set events at odds 2.00+. Plus 100 Free Spins on Big Bass Bonanza, no wagering. Free Bets and Spins expire in 7 days. Card payments only. T&Cs apply. Please gamble responsibly.
Bet £20 & Get It Back As CASH If It Loses
#AD New customers only. Place your FIRST bet on any Football market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards will qualify for this promotion. T&Cs apply.
Bet £10 Get £30 In Free Bets
#AD Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. T&Cs apply. Please Gamble Responsibly
£40 In Bonuses
#AD Place a qualifying £25 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. A first free £5 fixed odds bet will be credited upon settlement of the qualifying bet. 4 x following £5 free fixed odds bets will be added to your account on consecutive days. Free bets and spins must be claimed within 28 days of opening. Free bet/spin stake not included in any winnings. Ts&Cs Apply. 18+ begambleaware.org