Odds shown as:

Betting Odds Explained: The shots on target market

There has been a sharp rise in the number of punters placing bets in the shots on target market over the last couple of season's
There has been a sharp rise in the number of punters placing bets in the shots on target market over the last couple of season's

Over the last season there has been a significant increase in the popularity of player betting with the biggest of those being around the shots on target market. Punters now have a vast variety of ways in which they can bet on a game rather than simply the outcome of the match, the correct score or the first goalscorer. 

Using the shots on target market can often be a good way of extracting some value from the game. I’ve answered a few frequently asked questions below and given a few of my thoughts around the market.

What is classed as a shot on target?

This may sound like a straightforward question right? However, have one search on Twitter of ‘@Skybet shot on target’ and you will see the outrage there has been this season from punters who believe their player's attempt should have been classed as a shot on target.

The majority of bookmakers will refer to OPTA’s data from a game to settle their markets upon, however it is worth noting that a decision could be changed based upon OPTA reviewing the footage during or after the game. 

Opta define a shot on target as any goal attempt that either:

  • Goes into the net regardless of intent

  • Is a clear attempt to score that would have gone into the net but for being saved by the goalkeeper.

  • A clear attempt to score that would have gone in but for being stopped by a player who is the last-man, with no goalkeeper having no chance of preventing the goal

Factors to consider when choosing your players

Position / Team News

There’s a range of factors that you may want to consider when selecting which players from the shots on target markets. The first of those would be position. Where will that player be playing today? Is it his normal position? One angle I really like is when players are moved around to different positions. For example, Bukayo Saka had played predominantly at left-wing back for Arsenal when he had made appearances last season, however towards the end of the campaign there were games where he played on the left-side of a front three with a significantly bigger chance of hitting the target.. Several bookmakers had not caught up on this and he was priced up as a LWB which and this change of position can often be a nice way in.

Game Dynamic / Context

The context of a game has to be a major consideration when it comes to betting on this sort of market. Is one team battling against relegation? Is one team 2-0 down from the first leg? Is a manager fighting for his job, have the players stopped playing for him? 

There can be occasions when bookmakers do not factor in these elements into the odds they offer and having that foresight to visualise how a game will play out can be a profitable punting trait to have. 

New Signings

When a new signing comes into a club there can often be a large variance in the way that bookmakers price them up on the shots on target market. This can create opportunities for punters with the uncertainty of how a new signing will perform at his new club and if his stats will mirror his performance at his previous employers. A nice little example of this would be when Bruno Fernandes arrived at Manchester United he was around 9/1 to have two or more shots on target with Betfair in his first league games against Wolves.. After his first few performances that price started shortening and by the end of the season he was going off as short as 6/5 to hit the target twice.

Which bookmakers offer shots on target markets?

Most of the bigger bookmakers now offer markets around player shots and shots on target. The following list shows those who I would recommend you have an account with in order to access them.


What happens to my bet if that player does not start?

There’s nothing more frustrating than finding out the player you have had a bet on is not starting that game. It can often be a wise-move to wait until team news is released an hour before the game before making your selections, however we’ve listed what will happen to your bet if your player is left on the bench.

  • Bet365 - bet will be voided

  • Betfair - bet will stand if the player plays any part in the game

  • Paddy Power - bet will stand if the player plays any part in the game

  • Unibet - bet will stand if the player plays any part in the game

  • William Hill - bet will be voided

  • 888 Sport - bet will stand if the player plays any part in the game

  • Coral - bet will be voided

  • Skybet - bet will stand if the player plays any part in the game

  • Poker Stars - bet will stand if the player plays any part in the game

So which bookmakers offer the best odds on these markets?

From my own personal experience I tend to find both Betfair and Paddy Power as two of the best priced bookmakers in this area. They are consistent with offering reasonable prices on a full selection of players in the squad and the ability to combine these selections into a multi is also a plus. Skybet tends to have some well priced ‘boosts’  on occasions, particularly on the really big matches. Poker Stars have also really upped their game when it comes to player markets however prices do not tend to last with rather low liquidity in the market. Coral’s addition of ‘player shots from outside the box’ is also another market I’ve dipped my toe into at times throughout last season and can be profitable particularly with free-kick takers. It’s always worth checking the prices with several firms as over the long-term it can yield much more healthy profits.

 

Free Bets
Advert Disclaimer
Bettingodds.com is a free online resource which endeavour to provide helpful and useful content and odds comparison to its visitors. Please be advised that Bettingodds.com accepts affiliate commission from the companies appearing on the site, and agreed commission levels impact the location and order in which the companies (and/or their products) are presented on the website. Any ratings that appear on this site is determined by our subjective opinion of the brand but also based on market share and reputation, each brand's conversion rates, commission paid to us and general consumer interest. Company listings on this page don't imply our endorsement. We do not feature all providers on the market. Except as expressly set forth in our terms and conditions, all statements and warranties regarding the information presented on this page are disclaimed. The information, including odds, which appear on this site is subject to change at any time.
Welcome Offer
#AD Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Bet £10 Get £20 In Free Bets + £10 Casino Bonus
#AD New UK customers (Excluding NI) mobile only. £30 in FREE Bets (FB) as £20 in sports bets & a £10 casino bonus (CB). Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7 day expiry. 1 FB offer per customer, household & IP address only. Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&C's Apply. **18+. Prices subject to fluctuation and availability.  T&Cs apply
Bet £10 Get £30 In Free Bets
#AD 18+. Play Safe. New customers using Promo code R30 only, Min £10/€10 stake,  min odds 1/2, free bets paid as 3 x £10/€10, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.
Bet £20 & Get It Back As Cash If It Loses
#AD New customers only. Place your FIRST bet on any market at odds of min 2.0 (EVS) and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards will qualify for this promotion. T&Cs apply, 18+ begambleaware.org
Bet £10 & Get £30 In Free Bets
#AD 18+ New Customer offer. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. T&Cs apply. Please Gamble Responsibly.
Money back As A Bonus Up To £40 If Your First Bet Loses + £10 Casino
#AD 18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C's.
Bet £10 get £30 in Free Bets
#AD New customers on mobile only. 7 days to claim and stake £10 minimum bet at odds of 1.5 or greater to qualify. Free, void, cashed out or partially cashed out bets do not qualify. Max 3x £10 free bets credited on bet settlement. Free bets must be used on 4 or more selections with selection odds of 1.3 or greater. Free bets are non-withdrawable, and stake not returned with winnings. 7 day expiry. 18+BeGambleAware.org. T&Cs apply.
£30 Matched Free Bet if Your First Acca Loses + 50 Bonus Spins
#AD New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. This is offer is valid for 7 days from your new account being registered. 50 Bonus Spins credited on placement of qualifying Acca bet.50x bonus wagering applies as do weighting requirements, bonus Spins only available on selected games and expires 7 days after being awarded. Debit card deposits only (exclusions apply). 18+. BeGambleAware.org. Bet The Responsible Way. Full terms apply
Bet £10 Get £30 In Free Bets + 100 Free Spins
#AD 18+ New customers only. Opt in, bet £10 at odds 2.00+ within 7 days, no cashout. Get 3x £10 Free Bets, set events at odds 2.00+. Plus 100 Free Spins on Big Bass Bonanza, no wagering. Free Bets and Spins expire in 7 days. Card payments only. T&Cs apply. Please gamble responsibly.
Double the odds, any sport, any bet, any odds!
#AD 18+ begambleaware.org Only valid for new registrations to Grosvenor Existing members do not qualify, Bet must be placed using real money in combination with the Odds Boost Token, Offer applies to Sport bets only. Max stake is £10. Each way bets are a maximum of £5 each way (£10 total). Customers have 60 days after registration to use the Odds Boost token. T&Cs apply.
100% Profit Boost up to £100 (Mobile Only)
#AD New UK customers only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excluded. 7 days to stake max £10 in-play. Max. extra winnings £100.T&C's apply, 18+ begambleaware.org
Bet £10 Get £10 In Free Bets (APP Only)
#AD New UK, IE & Malta customers only. Min £10/€10 first deposit using Debit Card. Place a bet of £10 at min odds of 1.5. Free bets expire in 90 days. Full T&Cs apply.  18+. BeGambleAware.org, T&Cs apply.
Bet £25 get £50 In Bonuses
#AD Place a qualifying £25 fixed odds bet at odds of 1/2 or greater and get £50 in bonuses 5 x £5 free fixed odds bets, 4 x free £5 spread bets + 50 free spins on Starburst. Qualifying bet cannot be placed in-play or cashed out early. T&Cs Apply. 18+ begambleaware.org
Bet £10 Get £40 in Bonuses
#AD New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
Bet £10 get £15
#AD New customers only. 18+ begambleaware.org 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement.T&C's apply.
Bet £10 get £10
#AD 18+ begambleaware.org, Welcome Bonus: This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. T&Cs apply.
Bet £10 get £20
#AD New customers only, welcome bonus: 1st deposit, min deposit: £10, max £20 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. system bets are not eligible. Neteller, Skrill, and PayPal are not eligible. , 18+ begambleaware.org
50% Up To £50 Welcome Bonus
#AD 18+ begambleaware.org; New bettors get 50% of deposit up to £50; Once per household; Min deposit £15 (no Skrill/Neteller); Wager a total of 8 times deposit + bonus, with max qualifying bet stake equal to your initial bonus amount; Bonus expires after 60 days; Min odds of 4/5 on singles, or 2/5 per leg for acca; Some bet types excluded; See full terms.
Bet £10 & Get £30 In Free Bets + £10 Bonus
#AD Promo code: 30FB • Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days and expires after 14 days • To withdraw any winnings from the Casino Bonus, wager the Bonus amount 40 times within 14 days • Withdrawal restrictions, payment methods, country & Full T&Cs apply. 18+ & Begambleaware
£35 Free Bet + 10 Free Spins
If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £35 (min 3 bets) Plus 10 Free Spins. Even if your account is up, you're guaranteed a £5 Free Bet Plus 10 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ New UK Customers Only | BeGambleAware.org