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Study: New Liverpool signings increase their social media following by an average of 557% when joining the club

New Liverpool signings will enjoy a boost to their social media presence when joining the club
New Liverpool signings will enjoy a boost to their social media presence when joining the club

The transfer windows aren’t like how they used to be. Back in the day, we’d all be watching on Sky Sports News for the latest information about the players' ins and outs and relying on roughly three journalists from the show to get us some reliable information. 

These days we’ve got social media, and there’s only one man to follow on social media when it comes to transfers: Fabrizio Romano. The Godfather of football transfers if you will. This man is all you need when it comes to being kept in the loop within the football world. Whenever he gets some new information, he tweets it to the public; whether that’s at 3am or for a lower league team, he lives and breathes transfers.

Fabrizio has come a long way in the past few years and has officially taken over Twitter. If you’ve been on the site in the past month, you’ll have seen him. In fact, he’s getting so popular that he’s more followed than most clubs on the social media website. If you were to whack him in the list of most followed football clubs, he’d find himself as the 13th most followed!


Club/person Twitter follower count
Real Madrid 42,652,378
Barcelona 42,032,416
Man Utd 31,376,734
Liverpool 21,131,248
Chelsea 21,048,666
Arsenal 19,337,964
Man City 12,714,789
PSG 12,240,859
Galatasaray 11,402,762
Juventus 9,872,329
Fenerbahçe 9,269,594
Flamengo 9,203,607
Fabrizio Romano 8,821,258
AC Milan 8,359,885
Tottenham Hotspur 7,471,262
Corinthians 7,060,071


Premier League Odds

When a transfer is 100% done and he knows it, he’ll tweet ‘Here we go’. After that, Twitter goes wild. For example, his Ronaldo to Manchester United tweet reached 600,000 likes alone. He’s actually become so reliable that Saúl Ñíguez was reportedly checking his tweets at midnight to make sure that his loan deal to Chelsea went through. 

All of this got us thinking about his social media presence and how it’s completely changing the journalism game. But how influential is Mr Romano? Well, in the midst of this rather tame transfer window, we’ve checked out the figures to see just how powerful Fabrizio’s social media presence is and how it’s affecting the people around him. As well as that, we’re interested in which clubs people follow on social media the most.

When it comes to a player being linked to a club, the Premier League fanbase flies over to their social media profiles, spamming them with ‘Come to XXX’. But which clubs' fanbase are showing the most engagement on social media? A prime example is the growth of Darwin Nunez's social media profile. As you’ll see in more detail below, the Uruguayan managed to gain 189,666 followers in the week Fabrizio Romano tweeted his transfer confirmation to Liverpool. In other cases we’ve seen Marquinhos, albeit a smaller profile signing, who saw an increase of 39,204 followers when Fabrizio confirmed his transfer to Arsenal.

We’ve split this study into three parts

  • Followers gained after signing for a new club
  • Followers gained when Fabrizio first tweeted about a rumour
  • Followers gained following Fabrizio tweeting 'here we go'
Football tips


Followers gained after signing for their new club

Player Club signed for Instagram follower growth since signing Percentage increase
Calvin Ramsay Liverpool 97,800 608.95%
Darwin Nunez Liverpool 967,710 547.00%
Brenden Aaronson Leeds 48,750 60.50%
Yves Bissouma Spurs 46,740 29.60%
Marquinhos Arsenal 46,020 21.99%
Diego Carlos Aston Villa 30,240 15.40%
Gavin Bazunu Southampton 5,670 8.70%
Nayef Aguerd West Ham 64,200 8.06%
Erling Haaland Man City 931,110 1.90%
Ivan Perisic Spurs 20,058 1.30%


Followers gained after Fabrizio Romano first tweet about them

Player Current Club Club linked with Followers gained at the end of that week
Jurrien Timber Ajax Man Utd 17,774
Frenkie De Jong Barcelona Man Utd 27,590
Marquinhos Sao Paolo Arsenal 3944
Darwin Nunez Benfica Liverpool 189,666
Antony Ajax Man Utd 107,730
Gabriel Jesus Man City Arsenal 357,240
Raphinha Leeds Arsenal 94,500
Calvin Ramsay Aberdeen Liverpool 14,301
Djed Spence Nottingham Forest Spurs 32,250
Dean Henderson Man Utd Nottingham Forest -1580
Nick Pope Burnley Newcastle 6,900


Followers gained after Fabrizio tweeted 'Here we go'

Player Club Club joined Followers gained after 'Here we go'
Marquinhos Sao Paolo Arsenal 39,204
Darwin Nunez Benfica Liverpool 189,666
Calvin Ramsay Aberdeen Liverpool 91,020
Nayef Aguerd Nice West Ham 48,750
Erling Haaland Dortmund Man City 254,200
Ivan Perisic Inter Spurs 20,058
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