William Hill Sign Up Offer: Bet £10 Get £30 in Free Bets

William Hill are one of the most well known names in British bookmaking. William Hill was founded in 1934. William Hill were one of the first bookmakers to launch an online betting site in the UK in 1998. William Hill have headquarters located in London. They are offering new customers £60 in Free Bets when they sign up and bet £10. Read below how to claim and also find a comprehensive review of this bookmaker.

William Hill Sign Up Offer Explained

There are plenty of reasons to join this bookmaker as we’ll dig into in this William Hill review, but on top of those reasons they also offer new UK customers the chance to get £30 in free bets when they join and place a £10 bet.

All you need to do to take advantage of the offer is head to the site via one of our links on this page, register for your account using the William Hill promo code R30, deposit and place a £10 bet with a minimum odds requirement of 1/2 (1.5) or greater, and 3 x £10 free bets will be credited to your William Hill account once that bet has settled.

We’ve outlined exactly how to do this in a step-by-step guide below, but be aware that some restrictions are in place, including that minimum deposit and with virtual markets excluded you cannot place your first qualifying bet on any of the range of virtual markets available on William Hill.

Do You Require a Promo Code to Claim Your William Hill Sign Up Offer?

Yes, this William Hill sign up offer requires a promo code. Make sure to use the code “R30” when signing up to William Hill. Otherwise, you will not qualify for this offer.

William Hill Offer Key Terms and Conditions

The key terms and conditions apply for the William Hill sign-up offer are displayed below - you should read these carefully before you claim.

• New UK customers only; Re-registered accounts are not eligible.
• Register your William Hill account through the William Hill website or app using the promo code R30.
• Qualifying Bet must be at least £10 with odds of 2.0 or higher.
• Virtual sports and complex multiples do not qualify.
• Free bets will be credited as 3 x £10 denominations once the qualifying bet has settled.
• One Free Bet per Customer.

How To Use the William Hill Sign Up Offer in July 2025

Here are a few different ways you can use the free bets allocated to your account from the Wiliam Hill sign up offer:

William Hill Existing Customer Promotions & Regular Offers

There’s an absolute tonne of promotions and recurring offers at William Hill in comparison to other betting sites, which is why they remain one of the most popular bookmakers to place bets with. You can find all of their regular promotions on this page, but here are a handful of our favourites.

Epic Boosts

Every week from Sunday onwards, you can use an EPIC boost to give your Build #YourOdds bet a huge boosted price for a stake of up to £5. All you need to do is ensure your Bet Builder has 3+ selections and is priced at 3/1 or bigger. 

These EPIC boosts are also available on NBA games if you’re a basketball punter and you can also get a smaller, daily build #YourOdds boost every day on football bets.

Stat Attack

Stat Attack is William Hill's free prediction game that gives you the chance to win up to £20 as free bets to use on a football Build #YourOdds.

All you have to do is answer 5 questions correctly to win free bets worth up to £20 - and you'll still pick up a £2 free bet if you only manage to pick up four correct answers. 

Lengthen Your Odds

Lengthen your odds is available on every single UK horse racing event and allows punters to get bigger odds for their bet.

You can only use your Lengthen Your Odds boost on singles markets and if your horse wins by over the distance stated, but this is the kind of regular offer you rarely find with other horse-racing betting sites.

Moneyback Specials

William Hill will also often run money back specials on specific markets and events, which can come in handy if things don’t go your way!

For example, at the time of writing for the upcoming Cheltenham Festival and Grand National they’re offering money back as cash if your horse is a non-runner in any of the relevant races.

These aren't the only offers available, but many are a limited time only, such as a Cheltenham free bets offer that is currently running within the promotions page.

Impact Sub

With William Hill's Impact Sub, your player-based bet does not automatically count as a loss when your player exits the field. Instead, the bet continues to be active on the substitute who takes their place, maintaining the original odds. This can be used on a wide range of player markets in singles, multiple, and Bet Builders, including first goalscorer, anytime goalscorer, a hat-trick, shots on target, to be carded, and many more.

2 Up

If the team you back takes a two-goal lead during the match, then William Hill will reward you as a winner. This is regardless of the final result of the game.

How does William Hill’s New Customer Offer Compare with Other Bookmakers?

When evaluating the decision to become a new customer of William Hill, it is advisable to compare their welcome offer with those provided by other bookmakers in the UK. Below, we have outlined several leading operators in the industry and provided a detailed comparison of William Hill's free bet offering in relation to these competitors.

Our William Hill Review 

When it comes to our William Hill bookmaker review, it’s clear to see where the particular strengths of this operator lie. With decades of experience, they’ve built up a trust with a loyal customer base and that’s been done through their use of regular odds boosts, promotions and loyalty schemes, which keep their customers engaged and returning.

While they’re not a perfect bookmaker, as we’ll outline with some further details within the pros and cons table below, there’s a lot to like about William Hill. Their website isn’t the most easily navigated or easy on the eye for that matter, but we found them to have competitive odds, great safer gambling tools, solid customer service options and excellent offers both for new and existing customers.

William Hill Key Sportsbook Features: What Makes Signing Up Worthwhile?

On top of their fantastic sign up offer, there are many other great features that make William Hill worth signing up for. Take a look at some of them below:

William Hill In-Play Betting 

Provide a comprehensive overview of the key features accessible on the website, including cash out, in-play betting, live streaming, and in-game statistics. Evaluate the quality of each of these aspects and pinpoint any notable omissions from the site's offerings.

William Hill Live streaming 

You can access live broadcasts of horse racing from 24 courses around the UK with William Hill as well as greyhound racing with their ‘Betting TV’ feature - which also occasionally streams other racing events from across the globe.

Be aware that you cannot access the live streaming functionality on the app at the time of writing, although both the mobile and desktop versions of the streaming are available. Just login to your account and hit the play button in the top right hand side of the desktop layout, or go to the horse racing category and click on the green video symbol displayed above the time of the race you wish to view on mobile. When a yellow cross is shown instead of a green play video, you need to have placed a bet on the event in order to be able to watch it.

Sports You Can Bet On at  William Hill

William Hill have an impressive 32 sports available on their betting site as well as plenty other markets such as TV Specials and Politics. This is a lot more sports than most bookmakers have. Below is a full lsit of the sports available to bet on at William Hill.

What Betting Markets are Available on William Hill

A lot of more obscure sports such as Futsal, GAA and Lacrosse are available on William Hill, but like most of our users we prefer to look at the depth of markets available on the big events and sports such as football, racing and darts amongst others.

There are over 500 markets available on most of the games from the top 5 football leagues in Europe as well as the biggest European and International competitions, including the player stat markets that have become more popular in recent years. There’s an impressive amount of markets that are available to add to #YourOdds bets (which are similar to the bet-builders you find with other bookmakers) and a handful of enhanced odds on a variety of markets for each of these fixtures also.

There’s also a deep array of markets on tennis, rugby, golf and other key sports, while the amount of existing customer offers for racing and the strong range of markets make William Hill a very attractive destination for placing racing bets as well.

William Hill Banking Methods

William Hill have a decent range of banking options and you are eligible to use the bonus with most of these options. Debit Cards, Paysafecard, Apple Pay, Bank Transfer are all available for the bonus, while you can make deposits using PayPal although you’ll need to be wary that you do not qualify for the offer if you use PayPal to make your first deposit. Read the table below to find the full list of accepting deposit and withdrawal methods with William Hill.

William Hill Deposit Methods

Read the table below to find out the key details around your chosen payment method with William Hill.

William Hill Withdrawal Methods

Does William Hill Have a Mobile App?

William Hill’s app is one of the best customer-rated betting apps available on Google Play or the App Store and it isn’t hard to see why. The design of the app is much sleeker and easier to use than the desktop or the browser on your mobile device, allowing William Hill customers to find their chosen event and add selections to their betslip in a few touches of their screen - easy. William Hill have fantastic reviews for their mobile app with a rating of 4.7 out of over 162,000 reviews on the Apple app store.

Although there can be some issues with connectivity for some users, the majority find the experience of betting through the app to be sleeker and more comfortable than through either the William Hill mobile site or the desktop version. All of the same sports and recurring existing customer offers are available alongside the slots, casino and other games including the popular William Hill Vegas section.

There's even the odd opportunity to secure a free bet and the only drawback of the app is the lack of live streaming, with the Betting TV feature currently not available on the app, meaning if you place a bet on a race you’re expecting to watch, you’ll need to head to the mobile browser version in order to watch the action unfold.

William Hill Responsible Gambling

William Hill have tools that make sure its users can keep themselves in control of their gambling habits including session reminders, deposit limits and self exclusion.

Is William Hill a Safe & Trustworthy Brand? 

William Hill has been operating for over 90 years now and with a strong high-street presence, it’s considered to be one of the most reliable and trustworthy bookmakers within the UK betting market. Read the table below to find the company’s full details including their licences, contact details and registration number.

William Hill Customer Service

William Hill possesses some of the best customer service agents we’ve come across and given that they are easily contactable through several different means, you’ll be able to speak to somebody who can help through whichever method just suits you via live chat, telephone, email and even through their dedicated help page on Twitter (or X if you prefer).

Any issues we’ve had have been resolved quickly and fairly and all correspondence has been polite and thorough, meaning we’ve had little to complain about.

Our Experience Using William Hill

In summary, my experience of using William Hill is an overwhelmingly positive one so far. 

There are certainly some areas where I’d like to see improvement in the coming years, largely around the design and usability of the desktop and mobile browser site, but we’d also prefer the generic odds to be more competitive and we’d like to see the excellent live streaming options for racing become available on the app.

But the app itself is very easy to use, the responsible gambling tools are excellent and complement the customer service options well, the sign-up William Hill bonus offers great value with £30 in free bets available for just a £10 outlay and it's an easy one to claim.

The most important aspect for making us return again and again though are the William Hill offers such as regular enhanced odds and existing customer promotions, in particular our favourite William Hill promo the EPIC odds boosts for #YourOdds bets, Acca boosts and the rotating money back specials on racing markets.

William Hill FAQs