Yes, there was a real William Hill.
Born in Birmingham, England, he took his first illegal bets while working at a factory after dropping out of school. In London, he opened an illegal gambling den in 1934 choosing to reverse his fortune in 1954 to form the Holder’s Investment Trust.
Hill opened his first legal betting office in 1966, retaining 1934 as the starting point of his “official” foray into wagering. The company changed hands many times, while establishing itself as a leader in betting and gaming in the United Kingdom. Hill died in 1971.
The majority of the company’s $2.1 billion annual revenues are still generated in the UK. In 2012, William Hill made the leap across the pond to the U.S., not to colonize, but to establish a foothold in Nevada which grew quickly to 107 betting shops and kiosks in the state and a successful mobile app.
It now operates in New Jersey, Iowa and Nevada in both retail and mobile. William Hill is in New Mexico and West Virginia with retail only. It also is the risk manager for the State of Delaware’s sports lottery.
Registration for bettors is easy on the William Hill site or downloadable app where a Bet $50, Get $50 promotion is awarded for signing up and depositing $50.
The site’s interface, sports and betting options it offers are pretty straightforward -- dare we say as predictable as cucumber sandwiches at afternoon tea.
Eleven sports are listed as available for bets with multiple professional leagues in the U.S. and Europe on the menu, including the NFL, MLB, MLS, English Premier League, Champions League and UFC.
It offers wagers including moneyline, point spreads, totals, up to 10-game parlays, round robin, teaser and futures. There also are increasingly growing prop menus and in-game wagers.
Promotions we found were few and far between that we could find compared to other books. The one we found was Diamond Live Baseball, where bettors earn a $10 bonus for first $100 of InPlay baseball bets placed every week. Other than that, crickets.
Straightforward online presentation
Toll-free customer support
Trusted betting company
Room for growth on player props in select sports
Needs more promotions
Too many clicks to get to bet guides and FAQs
Too few deposit and withdrawal options
WHERE IT OPERATES
This is the review for NJ where they are up and running for retail and mobile just like they are in Iowa and Nevada. They are retail only in New Mexico, West Virginia and Mississippi; coming soon to Indiana
DEPOSIT & WITHDRAWAL METHODS
For deposits, William Hill accepts Visa and MasterCard credit or debit cards, ACH (eCheck), and the William Hill Prepaid Card. There is a $20 deposit minimum.
Withdrawal options are fewer with a William Hill prepaid card, to your bank account via ACH (eCheck) or pick-up at a retail location.
MOBILE INTERFACE ****
Pleasant to look at, easy to use for novice bettors with ability to fashion some settings to meet an experienced user’s needs. We also appreciated the with easy movement between 888’s casino and poker sites.
DEPOSIT METHODS ****
Deposit options, with a $20 minimum, includes Visa and MasterCard credit or debit cards, ACH (eCheck), and the William Hill Prepaid Card. What’s lacking is an eWallet option – PayPal anyone?
EASE OF DEPOSITS AND WITHDRAWALS ***
Multiple deposit methods, too, are available with a mere click and appear quickly in your account. The two withdrawal options could take as long as 72 hours to process, but usually less. If you are near a William Hill retail location, you could pick you money up at the cage.
SAFETY AND SECURITY *****
William Hills uses GeoComply software to ensure bettors are in the proper jurisdiction to place a bet. User information supplied is encrypted using SSL technology to ensure it cannot be intercepted by third parties. Thwate, a leading company in the technical security field, is provider for William Hill.
CUSTOMER SERVICE ****
Online assistance is offered submission forms and live chat 24/7 with short wait times especially during non-peak hours. Operators are also available by phone, if necessary, but using the live chat is likely the best way to seek help.
USER EXPERIENCE ****
Among the least cluttered pages among sportsbooks which may sound good but may initially leave you searching for how to get started. Check out “Help and Feedback” for all your needs. On the left, you’ll find links for betting options, popular markets, and an A-Z dropdown menu of sports. Your betslip will appear on the right.
WilliamHill.us is a strong brand that certainly attracts bettors but to keep them coming back we suggest they inject some energy to their site in the way of promotions and a better welcome bonus for newbies, with continued growth with in-play and novelty bets. And though the interface is straightforward, developers should consider breathing some life into the design.
ACH / Echeck